• Single platform for pricing research
• Powerful survey design
• Complex conjoint studies made simple

Use Qualtrics to effortlessly generate your volume maximising price ranges leveraging the Van Westendorp Price Sensitivity Meter:

• At what price would you begin to think the product is so inexpensive that you would begin to question the quality?
• At what price would you think the product is a bargain?
• At what price would you think the product is getting expensive, but you might consider it?
• At what price would you think the product is too expensive?

Gabor Granger studies, while simple for the respondent can be complex to program. Leverage Qualtrics’ powerful capabilities and advanced logic to measure price elasticity. Learn your market’s price tolerances and generate demand and revenue curves to find the revenue-maximising price.

Traditional conjoint analysis required sophisticated statistical chops and survey expertise. Those days are in the past. With just a few clicks, compare product features or services to understand what matters the most to your customers.

Simulate real-world pricing scenarios by targeting the right audience. Target typical consumers or any desired B2B/B2C customer base. If you don’t have a panel of respondents, Qualtrics can find them for you — whether you need general population data or niche results.