NEXTGEN MARKET RESEARCH
Discover how you can leverage AI to multiply impact
Join this webinar to discover how your research team can orchestrate AI and human intelligence to conduct different kinds of research, ask bigger questions, and move earlier in the innovation cycle.
Research agents turn self-service into multiplied impact
Forward-thinking research teams are deploying AI agents that put insights directly into stakeholders' hands. What was once specialist-only is now accessible organisation-wide. For [Company Name], this means one researcher can serve 10x the stakeholder demand; not by working faster, but by democratising access to research-grade insights. The result: 84% of agentic AI users report significantly more efficient research efforts, and 72% say their organisation depends on research more than ever.
General-purpose AI is losing ground to purpose-built research platforms
The gap is widening between teams using scattered AI tools and those orchestrating integrated research systems. Usage of general-purpose AI tools has dropped from 75% to 67%, while purpose-built research platforms have grown to 66% adoption. You can gain advantage by consolidating around platforms that unify AI capabilities across the entire research lifecycle, turning adoption into orchestration and unlocking fundamentally different research possibilities.
Results that speak
for themselves
Results that speak
for themselves
The adaptive follow-up AI feature is already showing results with an increase in detailed and actionable feedback. This will enable us to make more informed decisions and implement changes quickly whilst also making our feedback digestible for teams across the business.
VoC Program Manager
85%
Customers who responded to adaptive follow-up questions
The goal is simple: Preserve what makes healthcare human while eliminating what makes it unnecessarily hard. AI should amplify our caregivers' expertise, not replace it.
Chief Transformation Officer
+CARE
Human expertise, AI enhanced
AI allows us to mature our practice by freeing up time to explore deeper, more complex correlations between data as opposed to spending time on first-level coding.
User Research Manager
<5 min
To surface key themes from thousands of open-text responses
Resistance to change is costing researchers their seat at the strategy table
Traditional researchers face measurable decline: 15% report reduced organisational reliance on insights (4x the overall rate), with 37% seeing flat demand and 32% experiencing stagnant budgets. Meanwhile, researchers embracing modern capabilities conduct 11% more early-stage innovation and 7% more go-to-market research. For you, adopting these methodologies is essential to maintaining strategic influence.
Leaders optimise for AI adoption.
Teams optimise for AI survival.
A critical gap exists: 72% of research leaders see increased reliance on insights, but only 52% of team members agree. This misalignment slows decision-making when speed matters most. You can accelerate transformation by addressing team concerns and demonstrating how AI elevates rather than replaces research roles.