Legrand + Teresa Monroe + Qualtrics
Legrand + Teresa Monroe + Qualtrics
When CX maturity varies country by country, strategy stalls at the local level. Legrand set out to change that, and built a single global CX language that connects customer signals to brand experience and earns a place on the investor agenda.
NPS improvement from 2022 to 2025, with all CX KPIs improving year over year
CES improvement from 2022 to 2025, reflecting sustained gains in customer effort reduction
feedback responses collected annually across ~80 countries, 200 surveys, and 150–200 internal users
Connecting local CX strengths into a unified vision
A global leader in electrical and digital building infrastructures, Legrand is renowned for its expansive reach across numerous countries, diverse product lines, and a wide spectrum of customer types. With its strong market presence and ongoing commitment to innovation, Legrand recognized an exciting opportunity to further elevate the customer experience. Although previously operating with a product-centered approach, the organization saw tremendous potential in connecting local initiatives and harnessing the collective strengths of its teams worldwide. The launch of the Legrand CX program marked a pivotal step in this journey, bringing together varied levels of CX maturity into a unified, actionable platform. By adopting a shared customer journey, a consistent measurement framework, and a common CX methodology, Legrand empowered its leadership to align around strategic priorities and clearly demonstrate the value of experience investments at the Group level. Rather than simply gathering more data, Legrand focused on building a credible CX foundation that drives meaningful impact for customers everywhere.
A global CX backbone, audited annually and presented at investor days
Legrand partnered with Teresa Monroe and Qualtrics to design and deploy a global CX backbone — starting with strategic advisory before any technology decision was made. Teresa Monroe led executive interviews, defined a three-year CX roadmap, established governance and rituals, and architected the Qualtrics deployment to fit each country's maturity level. A global relational Customer Satisfaction Survey now runs across approximately 80 countries, measuring NPS, CSAT, and CES across all customer journey touchpoints, tailored to each persona. A parallel Voice of Customer through Employees (VOCE) program mirrors customer feedback internally — measuring empathy gaps, reinforcing CX culture, and giving leadership a complete view of experience across the organization. Results are audited annually and presented at investor days, cementing CX as a strategic extra-financial metric — not just an operational score.
With Qualtrics, Legrand speaks one global CX language, connects customer and brand experience, and turns feedback into real‑time actions with measurable impact across all markets.
Jerôme Boissou
Head of Global and Customer Brand Experience
Legrand