CONJOINT ANALYSIS SOFTWARE
Build products that tick every box
Conjoint analysis is a powerful market research technique to help you develop the perfect combination of features, packaging and price. And with Qualtrics tools, it’s simple to perform and act on, even for the rest of us.
- Test potential product features and prices to reach the ideal configuration for your market
- Find out which features matter the most to your customer groups, segment by segment
- Predict and project the outcomes of your decisions with simulation tools
- Benchmark against your competitors’ performance
Want to take ultimate control of your product design options? Request a free demo.
Trusted by over 11,000 brands and 99 of the top 100 business schools
Make better decisions with Qualtrics and conjoint analysis
Intuitive survey builder
Over 100 question types
Advanced logic
Automatic survey analysis
Real time reporting
Pre-built survey templates
Get your products right in four simple steps
What used to take weeks of work and years of experience is now finished in minutes–no advanced research degree required. In four simple steps configure your study, review and field your survey and analyze the results in real time. Optimization automatically shows you the perfect product or service configuration at the right price.
Put your product to the test
Automatically see the optimal product configuration and price sensitivity with the intuitive simulator. You can customize and compare different product configurations, benchmark against competitors’ products, and determine sensitivity to price and feature changes. You can even use the Qualtrics custom segmentation tool to zoom into specific segment attitudes towards different product configurations.
All the sophistication. None of the complication.
With Optimization, it’s all done for you–say goodbye to learning how to add attributes, feature sets, prohibited pairs, and manually calculating complicated hierarchical Bayesian estimation for utility scores. Our step-by-step guide makes it easy to add product features and launch a conjoint project in just minutes. And with all the complex stats automatically run in the background to produce the perfect product configuration and price for you, you’ll be building better products in no time.
Why choose Qualtrics?
ADVANCED DATA COLLECTION
Collect data through email, from your website, through a curated panel or even in-person. Qualtrics has a variety of ways to start gathering the answers you need.
AI POWERED ANALYSIS
With our new predictive intelligence engine you can analyse open text to identify key themes and emerging issues or automatically correlate your data to find drivers of satisfaction with a single click.
TURN INSIGHTS INTO ACTIONS
Create, share, and collaborate on custom online reports that automatically update in real-time, so the right people are getting the right information.
Top rated conjoint analysis software
