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Increase customer retention by predicting churn and taking action

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Hear and understand every customer, at every meaningful touchpoint

Predictive customer insights at your fingertips

Drive actions that prevent customers from leaving

End-to-end view of every
moment that matters


See your entire customers’ experience like you’ve never seen it before. With a holistic view of every touchpoint, including transactions, invitations, and feedback, Qualtrics makes it easy to seamlessly measure and connect insights across the entire lifecycle — so you can deliver personalized experiences that delight customers.

Hear and understand every customer, at every meaningful touchpoint

Get a complete picture of your customer experience with powerful AI automatically reviewing all phone calls, social media, third-party review sites and frontline employees.

With XM directory, you can bring all your experience and operational data into one customer-centric system of record.

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Predictive insights at your fingertips

All your feedback is automatically analyzed by Qualtrics iQ to uncover trends, patterns and make powerful predictions about customer behavior.

Tailored insights and recommended actions are automatically generated and delivered straight to the right people, so that they can focus on the actions that will drive customer satisfaction, spend, and loyalty.

More about Qualtrics iQ

Go from customer feedback to resolution in no time


Track every customer interaction across all your platforms

Automatic triggers let you take action at scale

Predict what customers will do next and reduce churn

Drive actions that transform the organisation

Respond to customers quickly and deliver new, breakthrough experiences with tools that help you turn insights into actions.

From action planning tools and closed-loop ticketing to integrations with all your existing operational systems and software, such as Salesforce.com and JIRA, you’ll be able to deliver actions to the right person in organisation and embed customer centricity throughout the organisation.

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Endless customer retention use cases


Voice of the Customer

Capture the voice of the customer, using multiple channels, at every touch point of the customer journey.

Transactional & Relational NPS

With CSAT and Qualtrics Bain-Certified NPS questions, you can combine in-moment and long-term customer satisfaction feedback.

Employee Coaching

Uncover opportunities to coach your employees, based on customer feedback. Develop coaching plans designed to upskill your teams to deliver on customer expectations and help improve agent performance and reduce churn.

Contact Center Analytics

Connect your O- and X-Data to optimise your contact centre operations and employee productivity.

Closed Loop Follow-up

Act on customer feedback quickly and turn detractors into promoters with a comprehensive, closed-loop solution for faster, more effective issue resolution.

Action Planning

Create action plans to turn insights into action to address the key drivers of customer satisfaction and agent productivity. Identify collaborators, task owners, set milestones, and track them all the way to completion.

Customer Retention

Improving customer retention is critical to your business. Qualtrics helps you predict individual customer behaviour and take action before it is too late.

Voice Analytics

Turn every call into insights and track customer emotion, sentiment, and trending topics to get complete visibility on the customer experience.

Text Analytics

Often, the most actionable insights are hidden deep in open text responses, but reading all those comments is impossible at scale. Qualtrics Text iQ instantly analyses open text and presents the information using easy-to-understand visual dashboards.

Digital CX

Digital channels are a crucial part of your customer’s experience. Qualtrics helps you measure and optimise every touchpoint across every digital platform.

Customized automatic alerts

Deliver alerts on your phone, in your inbox, or third party tools like Slack, ZenDesk and many more. Notify the right people on their based on their roles and department with AI-based smart routing.

Any channel, anytime, to anyone


With more distribution channels than anyone else, there’s no one Qualtrics can’t reach

  • Email surveys
  • SMS surveys
  • Panel Management
  • Mobile and website
  • Social
  • QR Codes®
  • Market research surveys
  • Receipt surveys
  • Offline surveys

Customers rate Qualtrics #1 in customer feedback software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and customer feedback software category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Customer Experience reviews on G2

Get started with Qualtrics today