PRODUCT TESTING MARKET RESEARCH
Connect your product to your audience
Use the power of market research to understand what your future customers really think about your product, from pricing studies to market segmentation to naming research.
- Find the gaps in your market and the customer needs waiting to be met
- Turn hunches into certainty with A/B testing for concepts, features, and packaging ideas
- Gauge willingness to spend and find the ideal price point with pricing research
- Find out what matters most to your customers and build the ideal feature set with conjoint analysis tools
See how we make product market research easier, faster and more intuitive. Book your demo now.
Trusted by over 11,000 brands and 99 of the top 100 business schools
Put data at the heart of your product strategy
Product satisfaction & usage
Naming & concept testing
Pricing research
Feature & product prioritization
Competitor analysis
User experience
Capture more profits from your product investment
Tailoring products and marketing to your customers is a powerful way to grow your brand and your profits. With market segmentation software from Qualtrics, you’ll know exactly what works (and what doesn’t) for every customer segment, no matter how complex.
- Drive demand with products and services tailored to specific customer segments
- Improve your marketing campaigns by targeting the right customers with the right messages
- Grow your revenue and profitability with a detailed understanding of how much customers are willing to pay
Product Naming Research Tools
Increase your odds of product success by leveraging market research to find the ideal name. With XM solutions product naming, validate how your market feels about each name and ensure your name aligns with your brand strategy.
- Make your product easier to sell
- Turn your product into a brand advertisement
- Drive brand growth
Understand your target audience with market segmentation software
Tailoring products and marketing to your customers is a powerful way to grow your brand and your profits. With market segmentation software from Qualtrics, you’ll know exactly what works (and what doesn’t) for every customer segment, no matter how complex.
- Drive demand with products and services tailored to specific customer segments
- Improve your marketing campaigns by targeting the right customers with the right messages
Why choose Qualtrics?
A/B TESTING & EXPERIMENTS
Go from “we think” to “we know” and make data-informed decisions by A/B testing across every segment. Test questions, products, experiences, or features in order to truly understand the effect of change.
AI POWERED MACHINE LEARNING
With our new predictive intelligence engine you can analyse open text to identify key themes and emerging issues or automatically correlate your data to find drivers of satisfaction with a single click.
COMPETITIVE BENCHMARKING
Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalise on key business differentiators and identify gaps in products and services.
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