QUALTRICS EXPERIENCE MANAGEMENT SOFTWARE
The operating system for experience management is here.
Qualtrics XM is the backbone of the world’s most successful companies. Our secure, agile, easy-to-use platform is a common framework for entire companies to design and improve customer and employee experiences – and to consistently drive innovation in a world where people demand ever more from products, brands, and experiences.
- Design the experiences people want next and continually improve to delight and disrupt.
- Listen on every channel, get powerful recommendations, and take action automatically.
- Use AI-powered analytical tools to uncover deep insights and predict what’s coming – no special skills required
- Build a culture of action with end-to-end automation for your XM program.
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Trusted by over 11,000 brands and 99 of the top 100 business schools
Two disciplines. One platform.
EXPERIENCE DESIGN
Uncover and deliver what customers and employees want next––breakthrough experiences that shift markets, define brands, establish cultures, and attract new customers.
EXPERIENCE IMPROVEMENT
Continuously evaluate each product, service, process, or system – and make real-time changes to ensure that your offerings not only stay highly competitive, but delight and disrupt.
Customer insights
- Customer satisfaction
- Relational NPS®
- Transactional NPS®
- Customer feedback surveys
- Event feedback
- and more
R&D & product research
- Product satisfaction & usage
- Naming & concept testing
- Pricing research
- Feature & product prioritisation
- User experience
Marketing & brand research
- Brand awareness
- Brand preference
- Brand positioning
- Brand health & equity research
- Ad & messaging research
- and more
Strategy & planning
- Market & opportunity assessment
- Segmentation & targeting
- Market sising
- Internal feedback
- Simple polling
- and more
Listen + Remember
Get to know every stakeholder so you can deliver hyper-personalised experiences. When someone says something about your company you can capture it and store it in the Experience Management Platform™. Over time, you’ll build up detailed profiles of your customers, employees, and any other stakeholder to know exactly what they like, need, and how every interaction with your company made them feel.
Process + Understand
See which actions to take next, thanks to a powerful analytics engine that works in the background 24/7. Experience Management takes all your data on what people said, how they feel, and what they did and uses it to model the impact of your actions. The end result is recommendations delivered in plain language to people across the business so they know exactly what to do to design and improve the experience.
Build a culture of action
Make taking action an automatic response, right across the organisation. From triggering actions that impact millions of customers to take place automatically, to alerting the right person in the organisation to what they need to do next, it makes taking action scalable.