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Brand Diagnostic Brand Diagnostic

XM Solution Automated Project

Brand Diagnostic

Understand your brand’s strengths and weaknesses with real-time data of your key brand funnel metrics including Awareness, Familiarity, Consideration, Usage, Preference, and Loyalty.

Core Experience

Brand Experience

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Free Trial Available


Brand Funnel Analysis

Brand Diagnostic studies allow you to conduct a comprehensive, point-in-time assessment of the health of your brand. Customizable funnel analysis with key metrics from brand awareness through to usage and preference allows you to see how you’re performing against your competitors.. Stage-by-stage conversion metrics allow you to understand and optimize the return on your marketing investment and different points through the funnel.

Armed with this information, you can better:

  • Set and track key objectives for your brand strategy
  • Align your budgets to help achieve your goals
  • Make the right marketing investments for your brand’s needs (i.e. drive awareness vs loyalty)

Outcomes Delivered

  • See a comprehensive brand health assessment with key drivers of performance
  • Compare prospects conversion through the funnel compared to other brands
  • Understand the reasons prospects drop out at each stage in the funnel

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A complete overview of your brand’s performance
See how you stack up compared to the competition and measure your customers’ and prospects’ perceptions of your brand. With open-ended responses about their perceptions of you and your competitors, you’ll understand what may influence their choice.

Understand conversion at every stage in the funnel
Monitor conversion ratios at every point along the funnel to understand when prospects fall out and why. You’ll be able to see where you need to improve to help convert more prospects into loyal customers.

What You Get

Expert-built Surveys

An expert-built brand diagnostic survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Prebuilt reports so you can spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Brand Awareness Resources

  1. What is brand awareness?
  2. eBook: How to design a world-class brand tracking study

Solution Details

Required License: Research Core 5

Free XM Solution Trial Available



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