Feature Awareness Feature Awareness

XM Solution Automated Project

Feature Awareness

Understand product awareness and see what features stand out to potential customers and how they affect the value of your product.

Core Experience

Product Experience

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Feature Awareness is used to understand the level of awareness among customers about the features that make up a particular product. It is used to discover how familiar customers are with different features and the perceived value of each one by asking a simple awareness question and a follow-up value question.

With Feature Awareness, you can:

  • Understand product feature awareness
  • Know the perceived value each feature adds to your product
  • Identify opportunities to either improve awareness or adjust features based on the feedback

Outcomes Delivered

  • Focus your development on the most important features
  • Develop higher value products
  • Identify preferences by different customer segments

Category Tags

Feature awareness and usage allows you to get a base level understanding for what might be driving lower engagement with certain features of your product. For example, if awareness is low, then that could be the issue, but if awareness is high and usage is still low, feature value could be the issue.

Feature value gives you a sense for the relative importance for each feature in your product, giving you the information you need to prioritize feature related work.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Resources

  1. Article: How to run a pricing study?
  2. Case Study: How Yamaha does pricing research with Qualtrics
  3. Webinar: Pricing Products for Maximum Profitability

Solution Details

Required License: Research Core 5

Free XM Solution Trial Available



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