Skip to main content
Qualtrics Home page
Idea Screening Idea Screening

XM Solution Guided Program

Idea Screening

The Idea Screening solution helps you to understand which product or service ideas have the most potential. It is ideal for early-stage innovation efforts, to understand which product ideas have the most potential before investing further in their development.

Core Experience

Product Experience

Created By



Included with License


Sequential Monadic, MaxDiff

Idea screening allows you to understand which new product or service ideas are the most promising before requiring additional R&D investment. Capture initial reactions, favorite ideas, and get a stack-ranked list of ideas from best to worst.

Outcomes Delivered

  • Measure the initial reaction of new ideas
  • Assess the likability and perception of new/ different ideas
  • Know where to invest your resources for early-stage innovation efforts

Category Tags

Know which ideas to invest in

Take the guesswork out of the early stages of product development by screening your product and service ideas. Idea screening allows you to see a stack-ranked list of ideas based on interest.

Dive deeper into customer preferences

Understand initial reactions, uniqueness, and overall likability for each idea, to help you determine which R&D investments will have the greatest impact.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For idea screening, the number of respondents is typically based on the approach and number of ideas.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Pre-configured Dashboard

Get instant analysis of your data. Pre-configured dashboards help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results with filters for more in-depth analysis
  • Expert designed charts and graphs
  • Dashboard format for easy sharing

Additional Resources

  1. Idea Screening support page
  2. Your guide to idea screening and product concept testing

Solution Details

Required License: DesignXM



Category Tags

Not a Qualtrics XM Customer?

Qualtrics Experience Management Platform™ is used by the world’s most iconic brands to
optimize the four core experiences of business.

Learn More