Full Service Research

Segmentation Research Service

Identify high-value consumers and opportunities to improve your brand, communications and product strategies targeted to that audience

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CORE EXPERIENCE

Full-Service Research

METHODOLOGY

Market Segmentation

CREATED BY

Qualtrics

Not all consumers are equally valuable to your company. Market segmentation helps you understand each of your customer segments and what drives their behavior. It means you can see which groups are most valuable to the organization and identify ways to optimize your marketing strategy to target them with specialized, tailored offerings.

By segmenting the market, you will be able to:

  1. Identify distinct groups of customers that constitute your market
  2. Understand the unique characteristics e.g. wants, needs, behaviors and profiles of each group
  3. Identify which segments are of most value and, therefore, should be the focus on in strategy, product development, messaging, communications, etc.

OUTCOMES DELIVERED

  1. In-depth profiling of the various consumer groups in the market
  2. Identification of the highest-value segments against key criteria
  3. More effective brand, product, and marketing activity

CATEGORY TAGS

Full-Service ResearchProduct Experience

Identify distinct groups of consumers
Determine different groups of consumers based on common needs, attitudes, behaviors, and demographics

Profile and prioritize consumer segments
Based on key criteria such as segment size, spend, and category needs,  identify the consumers you need to focus on in your strategy, product development, messaging, communications, etc. to drive maximum value back to the bottom line.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Questions customized to your brand & market
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical segmentation study would require a respondent sample size of 1,000 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Pre-built reports to help you spend less time analyzing data, and more time delivering results
  • Advanced cluster analysis to identify segments in the market
  • Analysis tools to enable you to understand who each segment is and which segments are of most value to your company

Implementation & Service

A dedicated Qualtrics Research Services representative will work with you to identify program scope, design, and provide XM Solution content with custom logo/branding.

Post deployment, a Qualtrics Research Services representative will work with you to make sure your research program is running smoothly, provide support, and alert you to new features and updates.

Let them be your personal concierge in integrating Qualtrics XM technology with your business.

Implementation services and integrations cost dependent on number of surveys and dashboard configurations and advanced add-on features.

Methodology and Process

Qualtrics uses a 4 phase approach to implement and deploy a segmentation research program:

  1. Develop
  2. Amplify
  3. Optimize
  4. Maintain

Plus, once you’re up and running, you’ll get access to additional resources to develop and mature your brand experience research program including information on new surveys, dashboards, features, and industry benchmarks as soon as they’re released.

Additional Resources

  1. eBook: How to Drive Profits with Customer Segmentation
  2. Article: What is Market Segmentation? Different Types Explained

 

SOLUTION DETAILS

Required License: Research Core 3

LANGUAGES

English, French, German, Spanish, Italian, Portuguese

CATEGORY TAGS

Full-Service ResearchProduct Experience