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Cloudflare Opts for Qualtrics BrandXM, the Software that Drives Increase in Brand Loyalty

Last updated:  December 18, 2020

SALT LAKE CITY and SEATTLE, December 18, 2020 — Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Cloudflare, a security, performance, and reliability company, has selected Qualtrics BrandXM.

“To build a brand that inspires trust from customers, you have to keep a constant pulse on perceptions and expectations,” said Brian Stucki, EVP and GM of CustomerXM and BrandXM, Qualtrics. “By leveraging Qualtrics, organizations can capture, understand, and act on real-time feedback from every touchpoint across any marketing or brand campaign.”

Qualtrics BrandXM is one of the four pillars of experience management, integrating with customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization. BrandXM transforms the way organizations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create meaningful experiences that resonate with targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit