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Qualtrics Announces Pricing of its Initial Public Offering

Last updated:  January 28, 2021

SALT LAKE CITY and SEATTLE, January 28, 2021 – Qualtrics, the leader in customer experience and creator of the experience management category, announced the pricing of its initial public offering of 51,695,568 shares of its Class A common stock at a price to the public of $30.00 per share.

The shares are expected to begin trading today on the Nasdaq Global Select Market under the ticker symbol “XM”, and the offering is expected to close on February 1, 2021, subject to customary closing conditions. In addition, Qualtrics has granted the underwriters a 30-day option to purchase up to 7,754,335 additional shares of Class A common stock at the initial public offering price less underwriting discounts and commissions.

Morgan Stanley and J.P. Morgan are acting as lead book-running managers for the offering. BofA Securities, Barclays, Deutsche Bank Securities, Goldman Sachs & Co. LLC, HSBC, Citigroup, BMO Capital Markets and Truist Securities are acting as book-running managers, and Canaccord Genuity, Evercore ISI, JMP Securities, Oppenheimer & Co., Piper Sandler, Raymond James, William Blair, Loop Capital Markets, Ramirez & Co., Inc. and R. Seelaus & Co., LLC are acting as co-managers for the offering.

The offering is being made only by means of a prospectus. Copies of the prospectus relating to the offering, when available, may be obtained from: Morgan Stanley & Co. LLC, Attn: Prospectus Department, 180 Varick Street, Second Floor, New York, NY 10014; J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by email at or by telephone at (866) 803-9204; BofA Securities, NC1-004-03-43, 200 North College Street, 3rd floor, Charlotte, NC 28255-0001, Attn: Prospectus Department, or via email:; Barclays, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at (888) 603-5847; Deutsche Bank Securities, Attn: Prospectus Department, 60 Wall Street, New York, New York 10005, telephone: 800-503-4611 or via email:; Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, New York 10282, telephone: 1-866-471-2526, facsimile: 212-902-9316 or by emailing; HSBC, 452 5th Avenue, New York, NY 10018, telephone: 1-877-429-7459, or via email:; Citigroup, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at (800) 831-9146; BMO Capital Markets, 3 Times Square, New York, NY 10036, Attention: Equity Syndicate Department, by telephone at (800) 414-3627 or by email to; and Truist Securities, 303 Peachtree Street, Atlanta, GA 30308, Attn: Prospectus Department, tel.: 800-685-4786, email:

A registration statement relating to the sale of these securities has been filed with, and declared effective by, the Securities and Exchange Commission. Copies of the registration statement can be accessed through the Securities and Exchange Commission’s website at This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Qualtrics

Qualtrics, a recognized leader in customer experience and the creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 13,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.