Qualtrics appoints Aaron Ellis as new leader for Corporate Sales to strengthen customer support as they grow their investment in Experience Management

Jul 13, 2026

Aaron Ellis has been appointed to lead Qualtrics Corporate Sales organization. In this role, Aaron will lead Qualtrics' corporate sales teams to give customers dedicated support and deeper expertise at every stage of their growth, from purchase through to expanding and renewing their investment in Experience Management.

With more than 20 years of enterprise software sales leadership, Aaron has built high-performing teams and driven growth across some of the industry's most successful SaaS organizations. For customers, this translates into the guidance and attention needed to turn their investment in Qualtrics®  into lasting value.

Before joining Qualtrics, Aaron spent nearly a decade at Workday in multiple sales leadership roles, and was part of NetSuite's global sales organization during its hypergrowth years.

share
copy
Aaron_Ellis

I’ve spent the last 20 years helping customers transform their businesses through some of the world’s leading enterprise platforms. If there’s one thing that experience has taught me, it’s that the companies that win aren’t necessarily the ones with the most data. They’re the ones that understand their customers and employees better than anyone else and use those insights to take action while it still matters.

That’s more true today than ever before. And as organizations adopt AI the focus is on how it can be used to make better decisions, solve real business problems, and drive better outcomes. 

That shift is exactly why Experience Management is more important than it's ever been, and exactly what drew me to Qualtrics. The next decade will belong to organizations that understand people well enough to deliver outcome-driven experiences in every moment that matters. 

This is where Qualtrics has a real advantage. By bringing operational and experience data together, Qualtrics gives organizations the context and AI needed to identify opportunities, anticipate challenges, and help leaders act before small issues become bigger ones. 

Helping customers simplify complex business challenges and turn technology into measurable business outcomes is what I'm most focused on bringing to Qualtrics.

That comes from a career spent building and scaling organizations during some of the most transformative moments in enterprise software — from helping build a global organization at NetSuite to leading large organizations at Workday. Along the way, I learned that great companies are built by great leaders, a culture of accountability, and an unrelenting focus on the customer.