Qualtrics appoints Mike Potter as Chief Technology Officer to power its next wave of AI innovation across Experience Management

Oct 5, 2026

Mike Potter has been appointed Chief Technology Officer, where he will lead platform architecture and engineering to power Qualtrics' next wave of AI innovation across Experience Management

As Qualtrics scales its XM Data & AI platform, Mike will focus on core infrastructure, technical velocity, and system reliability

He brings more than 25 years of technical leadership across Cognos, IBM, Qlik, and Petal. Most recently, he led Product, Engineering, IT, Data, and Security at Petal, delivering world-class healthcare solutions, following a decade at Qlik scaling engineering through rapid growth and platform transformation
 

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Mike Potter Qualtrics CTO

I have spent the better part of my career building platforms at scale, the kind of work that requires deep technical conviction, strong collaboration, and a relentless focus on what customers actually need. That is what drew me to Qualtrics. The opportunity to help define what our XM Data & AI platform means in practice, and to build the infrastructure that delivers on that promise, is one I could not pass up.

What excites me most about this moment is the scale of the architecture challenge ahead: turning a platform built for surveys and feedback into the AI-native infrastructure that can process, reason over, and act on experience data at enterprise scale. That is a systems problem as much as an AI problem, and it is exactly the kind of problem I have spent my career solving.

That's the mindset I bring to Qualtrics as we build the future of the XM Data & AI platform: deep technical expertise paired with a relentless focus on scale and reliability, in service of helping customers unlock the full potential of their experience data.