Qualtrics appoints Simon Quinton as new Managing Director for EMEA to drive greater returns for organisations across the region

Jul 13, 2026

Simon Quinton has been appointed Managing Director, EMEA. In this role, Simon will lead Qualtrics' business across the region, working with customers and teams to accelerate the return organisations get from their investment in Experience Management.

With more than two decades of regional leadership experience, Simon most recently served as General Manager of EMEA at Fivetran. He has also held senior leadership roles at Salesforce, spanning the Tableau EMEA executive team and Salesforce UK senior leadership, as well as senior positions at Infor and SAP.

Across his career, he has built lasting customer relationships, led high-performance teams, and helped organisations navigate significant technology transformation. Simon has a deep understanding of the commercial and operational pressures facing senior leaders across EMEA, and a clear track record of helping them address these pressures and deliver results.

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Simon Quinton

I've always been drawn to technology that directly changes the outcomes organisations achieve for the people they serve. Experience Management is exactly that space. We live in a world where people react instantly. The moment a customer or employee has an experience that doesn't meet their expectations, the signal is there, and the organisations that act on it faster than anyone else are the ones that win.

When I looked at the calibre of organisations already trusting Qualtrics, across that many industries, it was clear: this is where the market is headed and the opportunity ahead is significant.

AI is creating a step change in what's possible with Experience Management with the ability to identify what people need and act on it before it's too late. The organisations that figure this out will widen the gap on everyone else. Qualtrics has a genuine advantage here: proven AI capabilities, contextually intelligent, and trusted by some of the most demanding organisations in the world. This gives a combination of scale, data, and the right innovation.

The market is shifting in how organisations go to market, how they innovate and how they engage their customers. We will help our customers achieve this change and the opportunity that goes with it.