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Qualtrics Fact Sheet (Updated Q1 2023)

Last updated:  January 25, 2023

FACT SHEET

Qualtrics is the leader and creator of the Experience Management category. Our cloud-native platform is central to how organizations make mission critical customer and employee decisions and drive automated actions to drive revenue, increase efficiency, and improve their operations. 

Our platform helps organizations quickly identify and resolve points of friction across all digital and human touchpoints in their business to build deeper relationships with customers and employees and deliver incredible experiences at every turn.  

Thousands of the world’s largest and most respected organizations use Qualtrics to listen, understand, and take action on the things that matter most to their customers and employees. Qualtrics has a vast universe of experience data, making it the largest database of human sentiment in the world.

ABOUT QUALTRICS

  • Headquarters in Provo, Utah, and Seattle, Wash. 

  • 5,000+ employees worldwide

  • 28 offices globally

  • 400+ partners in The Qualtrics Partner Network

QUICK FACTS

  • 18,750 customers in over 100 countries and in every major industry

  • 91 of the Fortune 100 are Qualtrics customers

  • 2,262 customers spending $100K+ with Qualtrics

  • 99 of the top 100 U.S. business schools rely on Qualtrics

  • 350+ state and local government agencies throughout the US and 90 federal offices–including every federal cabinet-level department–leverage Qualtrics

FINANCIAL HIGHLIGHTS

FY 2022

  • Total Revenue: $1.458B (+36% year over year)

  • Subscription Revenue: $1.224B (+41% year over year)

  • Non-GAAP Operating Margin: 4% vs. 3% in FY21

Q4 2022

  • Total Revenue: $389.1M (+23% year over year)

  • Subscription Revenue: $327.6M (+26% year over year)

  • Non-GAAP Operating Margin: 6.1% 

COMPANY TIMELINE

  • 2022: XM Discover, powered by technology from acquisitions, launches worldwide

  • 2021: Qualtrics acquires Clarabridge and Usermind

  • 2021: IPO completed; company listed on NASDAQ under ticker symbol “XM”

  • 2020: Zig Serafin becomes CEO

  • 2020: SAP announces intent to take Qualtrics public

  • 2019: SAP acquisition completed

  • 2018: SAP announces intent to acquire Qualtrics for $8 billion 

  • 2017: Created and launched the XM category 

  • 2017: $180 million Series C from Accel, Sequoia, and Insight Venture Partners at a $2.5 billion valuation

  • 2014: $150 million Series B from Accel, Sequoia, and Insight Venture Partners at a $1B valuation

  • 2012: $70 million funding from Sequoia and Accel, their largest joint investment ever

  • 2002: Founded by Ryan, Jared, and Scott Smith in the family’s basement