Qualtrics Launches the XM Institute, the Leading Destination for Experience Management Leaders and Professionals
Last updated: July 7, 2020
The XM Institute provides members with access to original research and thought leadership insights, an active online and in-person community of XM professionals, and curriculum to help professionals propel their experience management programs
SALT LAKE CITY and SEATTLE, July 7, 2020 /PRNewswire/ — Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the Qualtrics XM Institute, the only community and resource destination for XM professionals, practitioners, and leaders. Led by Bruce Temkin, founder of the Temkin Group, former VP at Forrester Research, and one of the earliest customer experience visionaries, the XM Institute offers members around the world the opportunity to learn and share XM best practices through thought leadership insights, networking opportunities, specialized training and curriculum, and more.
The XM Institute provides members with a proven and trusted resource for professionals along their XM journey, which often starts with a customer or employee experience program. The XM Institute provides guidance and resources to help members create and deliver differentiated experiences for their target audiences across the four core experiences of XM: customer, employee, product, and brand. Membership to the XM Institute is free.
“The insights and guidance provided by the XM Institute have been instrumental in guiding CenturyLink on how to deliver exceptional customer experiences.,” said Karen Russell, Director, Voice of the Customer, Experience Analytics and Insights at CenturyLink. “Many of the reports they publish such as the CX Maturity Assessment, Market Research insights, and the XM Operating Framework have directly influenced our XM governance process that has positively affected our business.”
XM Institute members receive three key benefits:
- Members also have access to the XM Professionals Network Online Forum (XMPN Online), a community within the XM Institute that connects members with senior-level leaders on topics and issues related to experience management. XMPN Online is facilitated by the XM Institute’s subject-matter experts.
“The XM Institute was created based on one core belief… experience matters! The success of any organization is based on how effectively it interacts with people, whether it’s customers, employees, students, patients, citizens, suppliers, or partners,” said Bruce Temkin, Head of the XM Institute, Qualtrics. “Our team of experts helps organizations build the capabilities to continuously learn what their key stakeholders are thinking and feeling, propagate those insights to the right people in the right form at the right time, and rapidly adapt to those market signals. Experience Management isn’t about doing this once or twice. Instead, we help organizations embed XM as a discipline that’s woven across their operating fabrics.”
The XM Institute, which draws upon a dedicated full-time staff of experts along with dozens of subject-matter experts across Qualtrics, has over 10,000 global followers and has worked with hundreds of companies to develop differentiated XM programs. In 2019 alone, the team held over 50 events across 14 countries for over 5,600 professionals. The XM Institute also publishes reports that have been downloaded more than 23,500 times, such as:
- The Global State of Experience Management
- The ROI of Customer Experience
- The State of Employee Experience Management Programs
To learn more, visit www.xminstitute.com.
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.