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Qualtrics Renews Jersey Patch with Utah Jazz through 2023, Continues Donating the Patch to 5 For The Fight

Last updated:  October 24, 2019

As a key component of the partnership, Qualtrics also extends as team’s Exclusive Fan Experience, Insights, and Analytics Partner — 5 cancer fighters sign symbolic contracts with the Jazz, Qualtrics and 5 For The Fight representing the invitation to donate $5 for the fight against cancer — 5 For The Fight announces it has raised more than $24 million 

SILICON SLOPES/SALT LAKE CITY (October 21, 2019) – The Utah Jazz and Qualtrics today renewed their partnership, announcing that Qualtrics will continue as the sponsor of the Utah Jazz jersey patch through the 2022-23 season. Qualtrics will also continue as the Exclusive Fan Experience, Insights, and Analytics partner of the Utah Jazz. 

In a transformative 2017 announcement, Qualtrics donated its sponsorship of the jersey patch to 5 For The Fight, the global campaign inviting everyone to donate $5 for the fight against cancer. It was the first-ever cause-related sponsorship in the history of North American professional sports and is the only cause-related jersey patch in the NBA.

Along with announcing the three-year extension, Qualtrics has reaffirmed its commitment to cancer research by continuing to donate the patch to 5 For The Fight through 2023. Qualtrics has sponsored the Jazz jersey patch for each of the last two seasons, and the 2019-20 campaign marks the final season of the initial agreement. 

To date, 5 For The Fight has raised more than $24 million to help eradicate cancer. All funds raised are used to accelerate the pace of innovative cancer research by supporting revolutionary cancer researchers and cutting-edge medical centers around the world, including the Huntsman Cancer Institute in Salt Lake City. 

The announcement was made today in a joint press conference featuring Gail Miller, owner and chairman of the Larry H. Miller Group of Companies; Steve Starks, chief executive officer of the Larry H. Miller Group of Companies; Ryan Smith, co-founder and CEO of Qualtrics and co-founder of 5 For The Fight; and Jim Olson, president of the Utah Jazz and Larry H. Miller Sports & Entertainment. They were joined by 5 Jazz players, Bojan Bogdanović, Mike Conley, Rudy Gobert, Joe Ingles and Donovan Mitchell, and 5 cancer fighters, who collectively represent cancer fighters everywhere: Emma Houston, Wyatt Page, Dani Phillips, Baylee Semrow, and Dave Warren. 

The 5 cancer fighters were each signed to a symbolic $5 contract with the Utah Jazz, Qualtrics, and 5 For The Fight. The $5 represents the crowdfunding approach that 5 For The Fight established, inviting everyone to give $5 for the fight against cancer. The contracts engage the 5 cancer fighters to participate in 5 For The Fight Night on Oct. 30 when the Jazz host the L.A. Clippers at Vivint Smart Home Arena. The fighters will join the Jazz team on court during the national anthem, sit in VIP seats wearing personalized #5 jerseys, and lead the arena in a special third quarter moment honoring those who have fought or are fighting cancer. 

In conjunction with the start of the season, the Jazz and Qualtrics have released a public service announcement that encourages fans to join the mission to eradicate cancer by giving $5 and includes Bogdanović, Conley, Gobert, Ingles and Mitchell alongside Smith. 

“I believe 5 For The Fight is an inspiring cause and one which we can all be proud to support,” Miller said. “I appreciate Qualtrics for taking a unique approach to sponsor a purpose-related jersey patch and then use it in a global campaign to raise funds for cancer research. This NBA jersey patch is the only emblem in the league focused on promoting a cause, not a corporation. I am proud to be affiliated with this campaign and I encourage fans everywhere to commit to give 5 For The Fight.” 

“We are grateful for the opportunity to deepen our partnership with the Utah Jazz. We could not ask for better partners than we have in the Jazz owners, leadership and team,” Smith said. “Together, we have created a unique sponsorship – one that focuses on perfecting the fan experience through consistent innovation while also rallying people from across the world to join us in the fight against cancer. By crowdfunding cancer research, 5 For The Fight is changing the way people give and increasing the pace of cancer research.” 

Qualtrics, the leader in customer experience and creator of the experience management category, will continue to partner with the Jazz to create an exceptional experience for fans as the team’s exclusive Fan Experience, Insights, and Analytics partner. In the two years since this pioneering partnership was announced, the Qualtrics XM PlatformTM has provided the Jazz with comprehensive capabilities to further understand their fanbase and improve all facets of the fans experience. 

“We are excited to renew our innovative partnership with Qualtrics,” Starks said. “Not only is the jersey patch a transformative idea to support cancer research, but Qualtrics’ expertise in experience management has truly influenced our business performance, helping us improve the fan experience and serve our guests in a world-class manner.” 

“Qualtrics’ superior software has helped us become better stewards of Jazz game night, as we’re always listening for feedback and creative ways to improve the fan experience,” Olson said. “Jazz fans have benefitted from those insights and analysis that have influenced everything from the planning of the Vivint Smart Home Arena renovation to everyday improvements that streamline guest entry, parking and food options.” 

The Utah Jazz and Qualtrics will continue to support cancer research by integrating 5 For The Fight across highly visible Jazz platforms, ranging from in-game activations to a presence among broadcast and social media assets. The team will join with Qualtrics to again host 5 For The Fight Night at two Jazz games each season. 

5 For The Fight has also encouraged organizations to get involved through employee giving, where staff donate at least $5 per pay period to the fight against cancer year-round. Employee giving has made it possible for 5 For The Fight to fund groundbreaking cancer research at leading institutes throughout Australia, Europe, the Middle East and the United States. 

Based in Provo, Utah, Qualtrics serves more than 11,000 organizations in over 100 countries. The company has more than 20 offices globally with nearly 3,000 employees and plans to grow to more than 8,000 employees by 2023. Founded in a basement in 2002 and acquired by SAP in 2019 for $8 billion, Qualtrics helps organizations manage the four core experiences of business: customer, employee, product, and brand. 

Contributions to 5 for the Fight can be made at Co-branded 5 For The Fight and Utah Jazz gear may also be purchased on the site with 100 percent of funds raised through donations and merchandise sales in support of groundbreaking cancer research. 

For a link to images of the 5 For The Fight patch on Jazz jerseys, CLICK HERE.

About Qualtrics 

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-dataTM) – the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM PlatformTM is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit 

About the Utah Jazz 

Founded as the 18th member of the National Basketball Association (NBA) in 1974, and located in Salt Lake City since 1979, the Utah Jazz are committed to excellence as a team and in the community. On the court, the Jazz are the second-winningest team in the NBA over the last 30 years, having won nine division titles and two Western Conference championships along with 16 seasons of 50-plus wins, and are supported by one of the most passionate fan bases in all of sports. Away from the court, the Jazz are very active in the local community and have assisted a multitude of organizations and worthy causes by way of charitable donations, service and grants through Larry H. Miller Charities. The Utah Jazz also operate the Junior Jazz program, the largest and longest-running youth basketball league in the NBA, featuring more than 60,000 players and an additional 13,000 volunteers who take part annually across seven states. For more information on the Utah Jazz, visit