XM Knowledge Base
Zig Serafin
Author Bio
Zig Serafin is the Chief Executive Officer of Qualtrics. Zig joined Qualtrics as Chief Operating Officer in 2016 and was instrumental in the development and launch of the Qualtrics Experience Management Platform. Zig has led the rapid growth of Qualtrics to over 13,000 customers and was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, the largest private enterprise software acquisition ever at the time.
Zig was previously Corporate Vice President at Microsoft and led its multi-billion dollar enterprise collaboration services business that became Microsoft Teams.
In his 17-year career at Microsoft, Zig served as Corporate Vice President of program management and design for Microsoft’s services in anticipatory computing, speech/audio/vision processing, location/language understanding, and geospatial data, leading the teams that developed Microsoft’s artificial intelligence platform, Cortana. Prior to that, Zig was President and General Manager of Microsoft’s Tellme Networks.
Articles attributed to Zig Serafin
Our First Week Back to an In-Office Culture, and How We Got Here
Qualtrics has a long history of winning and delivering superior innovation, growth and customer success. Our success going forward depends on our ability to collectively act with focus, speed, and exc...
By Zig Serafin
Building a Workplace Experience For Performance and Engagement
“Using our Employee Experience (EmployeeXM) products, we learned that the majority of our employees want to come in one or two days a week with the goal of connecting with their colleagues and custo...
By Zig Serafin