Marina Bay Sands, Singapore | 5 July 2019

Southeast Asia’s Biggest Experience Management Event

Register for the ultimate Experience Management Summit

A full day event, with international and local speakers, masterclasses and breakout tracks.
Learn how to turn customers into fanatics, employees into ambassadors, products into obsessions and brands into religions.

A must see event, at the Marina Bay Sands, Singapore, 5 July 2019.

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Join us as we breakdown breakthrough experiences with thought leaders and top executives behind the region’s iconic brands.

Over 15,000 people around the world attend X4 events - and now, the big show is coming to Singapore!

Uncover actionable insights and network with like-minded Experience Management peers

500+ Attendees

15+ Speakers

3 breakout tracks


Aimee Lucas, CCXP

Senior Principal Analyst //
XM Institute Qualtrics

Christiane Joussemet

Head of Customer Excellence //
Fuji Xerox Asia Pacific

Dale Preston

Director - Insights South East Asia //
Dairy Farm Group

Jeff James

Vice President //
Disney Institute

Foo Mao Gen

Head of Southeast Asia //

Stephen Choo

Asia Head of EX Strategy and Solutions //

Sunil Pamnani

Asia Head of CX Strategy and Solutions //

Yvonne Lau

Group Digital & Customer Experience //
DBS Bank

Why you should attend

International and
local speakers

Innovators, industry leaders and big name brands will take the stage to share their stories about crafting some of the world’s most famous experiences. Learn from the very best as they provide practical advice to help you build first-class experiences.


Our dedicated breakout tracks, deep dive into your area of expertise with subject matter experts in HR, customer experience, product development, brand and marketing. And check out Qualtrics latest product innovations in each of the areas.

Dream Team

The Dream Team is back! Feel like a sugary treat or perhaps you have a request to make your event experience amazing. Our Dream Team are ready to go.


Throughout the day, you’ll be able to network with over 500+ leaders and professionals. Speak to thought leaders, keynote presenters and subject matter experts across a range of industries.


Qualtrics X4 Singapore will take place at Marina Bay Sands Singapore. The address 10 Bayfront Ave, Singapore 018956.

By Car/Taxi

Marina Bay Sands is situated at 10 Bayfront Avenue, and is also accessible by vehicle via Sheares Avenue.
There are four pick-up/drop-off points for cars and taxis: on Sheares Link outside Hotel Lobby Tower 1, and along Bayfront Avenue outside Hotel Lobby Tower 3, outside Sands Expo & Convention Centre, and outside The Shoppes. It’s most convenient to drop off at the one outside of Sands Expo & Convention Centre.
Most Singaporean taxi drivers know the different landmarks of Marina Bay Sands by name, so you can give instructions such as "Take me to Sands Expo & Convention Centre at Marina Bay Sands" to get to the event venue.
The three car park entrances are located along Bayfront Avenue outside Sands Theatre, outside Hotel Lobby Tower 3, and on Bayfront Link next to Sands Expo & Convention Centre. It’s most convenient to use the south entrance on Bayfront Link.

By Ferry

Cruise into Darling Harbour on a ferry with direct services from Circular Quay, King Street Wharf or Pyrmont Bay Wharf.


Marina Bay Sands is linked directly to CE1/DT16 Bayfront Station on the Circle Line and Downtown Line of Singapore's Mass Rapid Transit (MRT) train system. MRT services to/from Bayfront Station operate daily from (approximately) 6:00am to 12:00am midnight. Visit the TransitLink Journey Planner to learn today's MRT service schedules to Bayfront Station. Exits at Bayfront Station from Exit E which connects to Sands Expo & Convention Centre.

By Train

A short walk from Central or Town Hall will take you directly to Darling Quarter, Tumbalong Park and Sydney Visitor Centre. Town Hall and Central Stations are a 10-minute walk from ICC Sydney.

By Bus

Marina Bay Sands is serviced by the following bus routes:
97 / 106 / 518 / 133 / 502 (every day)
97E / 502A / 518A (every day except Sat, Sun & public holidays)
NR1 / NR6 (late night Fri, Sat & eve of public holidays)
The following bus stops are located at Marina Bay Sands on Bayfront Avenue:
03509 - Marina Bay Sands Hotel (outside Hotel Lobby Tower 2)
03501 - Marina Bay Sands Theatre (outside Sands Theatre, opposite Hotel Lobby Tower 3)
03511 - Marina Bay Sands MICE (outside Sands Expo & Convention Centre, opposite Hotel Lobby Tower 1)
03519 - Opp. Marina Bay Sands MICE (opposite Sands Expo & Convention Centre, adjacent to Hotel Lobby Tower 1)
Two street underpasses and the Garden Bay Bridge over Bayfront Avenue link between the Hotel side and the convention centre, theatres and retail mall side. Click on any of the links above to learn more about the bus route or bus stop, or visit the TransitLink Journey Planner.

By River Ferry

Daily river ferry services connect to Bayfront South Jetty at Marina Bay Sands. The jetty is situated at the south Promenade, near to The Shoppes (3 minute walk), Sands Expo & Convention Centre (5 minute walk), and Hotel Tower 1 (8 minute walk). Operating Hours: 7:00am - 10:00pm daily (last boat departs at 9:00pm)
Frequency: Boats depart every 10 - 20 minutes Pick-up Points: Board at any Singapore River Explorer jetty with a valid ticket (View Map) Ticket Kiosks: The jetties at Bayfront South (MBS South), Merlion, Esplanade, Promenade (Singapore Flyer), Clarke Quay (Beside G-Max Reverse Bungy), Boat Quay (No. 59 Boat Quay), and Fullerton Hotel
Ferries are operated by Singapore River Cruise. Visit the operator's website for the most up-to-date service information.

The event is free of charge. Participants are responsible for all the travel cost.

There are a limited number of complimentary carpark coupons for event attendees. Please approach the staff at the registration counter to ask for it when you check-in to the event. It will be on a first-come-first-serve basis.
There are three car park entry points at Marina Bay Sands, please use the South Entrance on Bayfront Link for easy access to the convention centre. Car Park Map: here

Check-in for the event begins from 8:00am on the 5 July 2019.
The main stage keynotes will commence from 9:00am.

The more the merrier! You’re welcome to refer the event to another colleague who you feel would benefit from attending X4 Singapore. Please kindly ask them to register ahead of time.

Please specify that you have special dietary requirements in the pre-event survey we send in lead up to the event.

The recommended attire for X4 Singapore is business casual.

Reach out to for additional questions, suggestions, and anything else that will blow your mind.