NEXT-GEN MARKET RESEARCH

Make research your
growth engine

Increase your speed-to-insight to find high-potential opportunities, validate product-market fit, and make confident investments that capture market share.

Research insights.

The world's
best brands
choose
Qualtrics

Today's reality

Fast-changing markets

What was true last month may no longer be true today. Traditional research can't keep pace.

Savvier and pickier consumers

More choice and low switching costs create selective customers. Surface-level insights don’t help you stand out.

Pressure to reduce cost

Businesses demand more insights, faster – yet budgets haven't kept pace. Research must scale efficiently.

With Qualtrics
Strategic Market Research
you can

  1. Access global audiences instantly - Tap into human and AI-powered synthetic panels for faster, cost-effective insights
  2. Analyze at scale with AI - Turn large datasets into strategic recommendations using advanced analytics
  3. Centralize all research - Capture market, product, and brand insights in one platform alongside customer data
  4. Move from insight to action - Get proactive, strategic guidance that connects findings to business decisions
  5. (COMING SOON) Research autonomously - Deploy AI agents that conduct research and surface opportunities automatically
Quantitative & Qualitative Research

Conduct comprehensive research studies

Execute custom quantitative and qualitative research faster and more efficiently across market, product and brand use cases.

  • Gather feedback using a broad array of methodologies, with AI that automatically generates personalized follow-up questions to unlock deeper insights
  • Use AI-powered analytics to get answers faster and automate advanced statistical analyses including Conjoint and MaxDiff
  • Create compelling visualizations and highlight reels that turn insights into action
Video highlight reel
Invite to study.
FIRST-PARTY PANEL

Build and manage your own customer research panels

Easily create and manage your own customer research communities – without recruitment delays – and deliver high-quality insights on demand.

  • Recruit, reward, and manage panelists with guided setups, automated workflows, and tracking to ensure engagement and diverse representation
  • Launch a mobile and desktop-friendly panelist app to streamline how panelists discover and engage with research opportunities
  • Easily launch website intercepts to recruit panelists for targeted digital feedback
THIRD-PARTY

Access human and AI-powered consumer research panels on-demand

Combine traditional human panels with AI-generated synthetic respondents for comprehensive insights at scale and speed, while reducing costs by up to 50%.

  • Deploy global human panels across 200+ global markets and AI synthetic respondents trained on millions of validated responses
  • Access any audience on-demand with flexible, credit-based pricing that scales from single studies to enterprise programs
  • Run synthetic testing and human panel research together without switching between different tools or platforms
Synthetic data

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5 ways to modernize your research with AI

Researchers can leverage advanced AI tools like never before. With the right technology in your toolkit, you can streamline and scale your research and get from data to actionable insights in no time. 

5 ways to modernize your research with AI
Research and insights management

Organize and maximize your research insights

Centralize research in an AI-driven archive that surfaces relevant insights and recommendations to break silos and drive collaboration.

  • Build a searchable research library with AI-powered semantic search across all surveys, dashboards, and uploaded documents
  • Organize findings into collections that can be shared with teams and create curated research groupings for specific projects or topics
  • Search across all studies using AI to surface relevant insights, related studies, and past research before starting new projects
AI insights delivered by Qualtrics
Qualtrics AI assist chat with a real customer
AGENTIC AI - coming soon

Deploy AI agents to automate research workflows

Deploy AI agents that continuously monitor research, identify opportunities, and execute studies automatically.

  • Transforms research into actionable insights by surfacing findings, revealing gaps, and highlighting future trends
  • Acts as an expert partner to build research plans, design studies, and recruit the right mix of human and synthetic respondents
  • Synthesizes research into clear insights and themes, generating stakeholder-ready reports and dynamic summaries that bring data to life

Hear from organizations redefining their market research

Gradient Quote image

The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date, We can share insights across our ops, finance, culinary and tech teams to more deeply understand what people love about our food and ensure that our guest experience both in stores and over digital channels like our app and website meets and exceeds their expectations

Charles Frankievich
Sr. Director Consumer Insights and Action

30%

increase in likelihood to recommend

Integrate seamlessly with the systems you already use

Upgrade your programs with flexible, scalable plans

Strategic Market Research FAQs

What is the Qualtrics Strategic Market Research solution?

What are its key features?

How can it enhance product development?

Can the platform help with audience segmentation?

How does the platform improve competitive intelligence?

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