Learn Local Experience

About Local Experience (LX)

Local Experience (LX) helps multi-location organizations manage and improve the digital experiences customers encounter when they search for, evaluate, choose, and engage with a specific location.

For many customers, the experience begins before a visit, appointment, booking, call, or transaction. They search for a nearby location, check hours and services, compare ratings and reviews, use maps for directions, and increasingly ask AI-powered tools for recommendations. LX helps enterprise brands govern the location data, content, and reputation signals that shape those moments.

Qualtrics helps organizations understand and improve the customer experience. LX extends that value into the local digital moments where customers decide which location to trust, visit, call, book, or buy from.

Benefits of Local Experience (LX)

A customer can have a poor experience before they ever interact directly with your business. Wrong hours, an outdated phone number, a duplicate profile, a missing service, an inaccurate map pin, or inconsistent location details can create friction at the exact moment a customer is trying to take action.

• Customers increasingly make location decisions in search, maps, review platforms, local pages, and AI-driven discovery experiences.
• Enterprise location data may be distributed across many systems, teams, markets, and digital publishers, which makes consistency difficult to maintain manually.
• Public reviews and ratings shape trust before and after the customer interaction.
• Accurate, structured, current location information helps digital platforms understand each location and present reliable information to customers.
• At enterprise scale, local visibility is not just a publishing task. It is a governance, data quality, and operating-model challenge.

Qualtrics captures experience signals such as surveys, feedback, sentiment, and customer behavior. LX complements that experience management foundation by helping govern what customers see in the local discovery and reputation journey.

• Discover: Search, Maps, Listings, Local Pages, AI discovery.
• Choose: Hours, Services, Reviews, Ratings, Local content.
• Experience: Surveys, Feedback, Sentiment, Experience signals.
• Share: Reviews, Ratings, Responses, Reputation intelligence.

Local Experience Features

Local Listings: Govern and distribute accurate location data across supported search engines, maps, directories, social platforms, and other discovery surfaces.