Mobile App Prompt Creative

Suite
Customer Experience Strategy & Research
Product
Qualtrics
What's on this page
Qtip: If you don’t have access to any of the features described on this page, reach out to your Account Executive. For more information about the differences between Digital Feedback and CustomerXM for Digital, see Digital Feedback vs. CustomerXM for Digital.
Attention: Mobile App Prompt Creatives require the use of the Mobile App SDK, which is set up with specific code created by Qualtrics. Qualtrics can only troubleshoot this code, not any custom code you add. Custom coding features are provided as-is and may require programming knowledge to implement. Our support team does not offer assistance or consultation on custom coding. You can always try asking our community of dedicated users instead. If you’d like to know more about our custom coding services, please contact your Qualtrics Account Executive.

About the Mobile App Prompt Creative

Mobile App Prompt Creatives allow you to collect feedback on your mobile app instead of a website. Once you have purchased access to this feature, the Mobile App Prompt is available alongside other Creatives.

To learn about the process of setting up a Mobile App Feedback project, go to the linked support page.

The Create New Creative window with Mobile app Prompt selected and the Create Creative button highlighted on the lower-right
The Create New Creative window with Mobile app Prompt selected and the Create Creative button highlighted on the lower-right
Qtip: The Mobile App Prompt Creative is compatible with both Android and iOS.
Qtip: Read the Soliciting App Reviews support page for more information on using this creative to collect in-app reviews.

Content

In the Content section, you can specify the headline and description to display on your mobile creative.

Headline

In the Headline section, you can specify the title text for the mobile creative. You can also customize the color, font size, and alignment that you need for the title text.

headline on a mobile app prompt creative
headline on a mobile app prompt creative

Description

In the Description section, you can specify what text to display on your mobile creative. You can also customize the color, font size, and alignment that you need for this text. Although the font sizes offered are the same, the Description will always appear smaller than the Title.

editing description in a mobile app prompt creative
editing description in a mobile app prompt creative
Qtip: If the Description text is too long, it will scroll on some devices.
Qtip: Click the arrow in the bottom left to display section labels. To display only the section icons, click Hide Labels.
hide labels button
hide labels button

Advanced Options

Clicking Advanced Options allows you to enable the Override with SDK setting. When enabled, certain elements of your creative will be overridden with specific configuration details from the SDK. For more documentation on SDK, see our API documentation.

Qtip: When this option is enabled, some of the look and feel settings in other sections become read-only.

override with SDK setting
override with SDK setting
Attention: This option is only available on SDK versions 2.13.0 (iOS) and 2.10.0 (Android) or higher.

Buttons

In the Buttons section, you can decide on the number and styling of the buttons that will go on your mobile Creative.

  • Number of Buttons: You can only have one or two.
  • Button Style: Choose between Standard (shown below), Full-Width (flat buttons that stretch across the entire Creative), and Text.
  • Button Shape: This option only appears for Standard buttons. Adjust whether the button’s corners are rounded or sharp.
  • Alignment: Only appears with Standard and Text links. Determine how the buttons are aligned with the Creative, not each other.
  • Link Color: This replaces many button customization options when Text is selected for Button Style. Determine the font color of the links. They must be the same.

button customization options
button customization options

Edit the settings for the first button within the Button One section. When you want to move on to Button Two, scroll down to the Button Two section.

Once a button is selected, you have several text and color options to choose from for each button. You can also change the button behavior with Button Action. There are three options to choose from:

  • Use to close intercept: The button closes the intercept.
  • Use as intercept target: The button displays the intercept target behavior (e.g., bring up a survey).
  • Use to solicit app reviews: The button directs visitors to the Apple Store or Google Play Store to give feedback on the app. See Soliciting App Reviews for more.

button one editing options
button one editing options
Qtip: SDK versions 1.6 and greater will also have the button action Use to solicit app reviews. See the attached support page for more details.
Qtip: If you only choose to show one button, then the button action can only be to close the intercept. This is typically done for cases where the mobile creative is being used to show a message.

Size & Style

The Size and Style section of the Design area. Editing options are in the center and a preview appears to the right.
The Size and Style section of the Design area. Editing options are in the center and a preview appears to the right.

In the Size & Style section, you can control the spacing between the title, description and buttons. You can also control:

  • Content Spacing: How far apart the content is.
  • Intercept Color: Background color of the Creative
  • Border Shape: Whether the corners are rounded or sharp.
  • Drop Shadow: The shadow outlining the Creative.
  • Fade Background: When the Mobile App Prompt is shown, you will see a background color for the screen behind it. This can be useful for drawing attention to your Creative and shutting out distractions. In this example, it’s a light gray.
  • Use a template: Use a survey theme as a template for the creative’s style settings. This will import the following settings of that survey theme:
    • Primary Color
    • Secondary Color
    • Background Color
    • Question Text Size
    • Answer Text Size
    • Question Spacing
    • Foreground Contrast

New window where themes are configured
New window where themes are configured
Qtip: The settings in the creative are disconnected from the theme used as a template. The creative’s settings do not update if the template theme changes, and changing the creative’s settings will not change the template theme.

Preview

On the upper-right, there is always a preview of your design.

Preview on the far-right.
Preview on the far-right.

Mobile App Prompt Creatives are responsive to screen size and orientation. This means that your Creative will do its best to accommodate different conditions, and may look a little different from the preview, depending on the device, the screen size, and whether the screen has been turned to the side.

Save Creative and Publish Creative

Attention: Mobile App Prompts are the only Creative that don’t save your changes automatically. When you have made changes and want to leave the page, always click Save and close.

Save Changes and Publish Creative button in upper-right
Save Changes and Publish Creative button in upper-right

When you’re finished editing and would like your changes to appear on the app, click Publish in the bottom-right.

Setting Up Intercepts & Integrating with a Mobile App

For information on how to set up the rest of the Mobile App SDK, see Mobile App Feedback Projects.

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