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Getting Started with Website / App Insights


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Website / App Insights projects are a great way to reach out to your website visitors. You can create professional and beautiful graphics that appear in special conditions to advertise something or to request feedback. You can also customize when you want to approach visitors – is it for every visit? Only if they haven’t seen your message yet? Only if they speak a certain language? You can do almost anything you want with the Website / App Insights platform. The following pages will cover the steps to start creating a dynamic Website / App Insights project.

  1. Preparing Your Targeted Survey
  2. Creating a Website / App Insights Project
  3. Building Your Creative
  4. Setting Up Your Intercept
  5. Testing & Activating Your Website / App Insights Project
Qtip: These Getting Started pages focus on Website Insights projects. If you are interested in collecting feedback on your mobile app (also known as our Mobile App SDK), check out our Mobile App Feedback Project page.
Attention: If you are a FedRAMP user deploying Website / App Insights on a non-government domain, you must request that the Qualtrics Support team allowlists the domain. Please reach out to Qualtrics Support with the specific non-government domains that must be allowlisted by Qualtrics.

Key Terms

You can find quick definitions of the most commonly used terms for Website / App Insights below:

  • Projects: Projects are how you organize your Creatives and Intercepts. Every project can contain more than 1 Creative and more than 1 Intercept. Projects are most commonly used for differentiating between different websites you may be implementing your Intercept on.
    Qtip: If you have more than 1 team/department in your company using the Website / App Insights platform, it is a good idea to use a different project for each team (marketing, HR, etc.)
  • Creatives: This is what will actually display on your site. For the most part, your creative will either display your embedded target or link out to your target. There are a few different creative types you can choose from, the most common being a Responsive Dialog or Feedback Button.
  • Intercepts: Intercepts are used to set the conditions that determine how your Creative is displayed. Each Intercept will contain specific conditions (Logic) under which the Creative should appear, the Creative that should appear, and where the visitor should be redirected if they click the Creative (Target).
  • Targets: Where the links on your Creative should redirect visitors. Targets can also be Embedded, meaning the survey or page content will appear directly in your Creative.
  • Bookmarklet: A bookmarklet is a tool that allows you to test your Intercept. By dragging it to your bookmarks, you can visit any page you want and click it to activate a preview of your Intercept.
  • Deployment Code: The snippet of code that needs to be placed on your site in order to run your Intercept.

Best Practices

Interested in reading up on some best practices from other sources? Here is some information put together by subject matter experts:

Session Replay

While setting up your Website Feedback project, you can enable session replay to record how users experience your website. This enables you and your team to understand where any user frustration is happening so you can quickly and effectively improve the experience of your digital customers. For more information, see the Session Replay Tab support page.

Foundational Digital vs. Frontline Digital

This section explains the differences in the features accessible with Foundational Digital versus Frontline Digital.

Qtip: If you don’t currently have Frontline Digital capabilities but would like to gain access, reach out to your Account Executive.
Foundational Digital Frontline Digital
Channels Website only Website and App
Responses Up to 1,000 per year No limits; purchase the volume you intend to utilize.

You can add more at additional cost. Reach out to your Account Executive for more details.

Intercept Volume 2 projects, 4 intercepts 50 projects, 100 intercepts
Targeting Logic Targeting conditions for device type, user agent, browser, current URL, page count, and cookie Full set of targeting conditions, including JavaScript Expression and exit intent
Creative Types Responsive dialog and feedback button All creative types
Extensions No Yes
Embedded Data Embedded data for device type, user agent, browser, current URL, page count, and cookie Full set of embedded data fields

FAQs