Survey Platform - Matrix Table | Qualtrics

Matrix Table

Introduction

Matrix Table questions allow you to ask about multiple items in one question.

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There are several variations on the Matrix Table question. Each variation has unique options and a unique format.

Variations

To access the Matrix Table variations, use the Matrix Type list found in the question Editing Pane. Note that each variation will bring up a different set of options in the question Editing Pane.

Likert

The Likert variation displays a list of statements (rows) and scale points (columns) in a table format. Question options can be Single Answer, Multiple Answer, Dropdown List or Drag and Drop.

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Bipolar

The Bipolar variation displays two extremes of a scale. Respondents select a point between the two extremes.

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Rank Order

The Rank Order variation allows respondents to rank a set of scale points by typing in a number for each one.

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You can include multiple statements and allow the respondent to rank the scale points for several different topics (e.g., “Please rank the following topics from 1–5 for each of the following restaurants”).

Constant Sum

The Constant Sum variation allows respondents to allocate resources among the items in each row. As the respondent provides answers, the total resources can be displayed to the respondent.

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When you select Constant Sum, the possibility to Enforce Range appears under the Options list. Enforce Range allows you to specify a minimum and maximum for each text box. Respondents will not be able to complete the question until they put the correct values in each box.

Text Entry

With the Text Entry variation, each row contains a set of text entry boxes. This variation looks and acts similar to the Text Entry – Form question type.

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You can use the Validation Type options in the question Editing Pane to specify what type of content the boxes will allow. You can restrict content to numbers, dates, email addresses, and more.

Additionally, you can specify the size of the text boxes (short, medium, long) in the Text Box Size option in the question Editing Pane.

Profile

The Profile variation allows you to label every single scale point within the Matrix Table separately so each row can have its own scale points.

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Question options can be Single Answer, Multiple Answer, or Dropdown List.

MaxDiff

MaxDiff is a specialized variation of the Matrix Table that allows respondents to choose one option in each of two categories.

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Other Variations

For a more comprehensive list of Matrix Table variations, click on the dropdown label Change Question Type on the question Editing Pane and hover over the dropdown arrow next to Matrix Table. As you hover over the variations, you’ll see an example of each.

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Each of the variations in this list can also be created by selecting one of the primary variations above and then changing the options on the question Editing Pane.

Additional Options

Depending on the Matrix Table variation you’ve selected above, you may see some of the following additional settings in the question Editing Pane.

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Answers

For each row, you can choose whether the respondent can select a Single Answer, Multiple Answers, or an option from a Dropdown List.

Mobile Friendly

When viewed on mobile devices, Matrix Tables often require respondents to scroll to see the full question. The Mobile Friendly option formats Matrix Table statements into an accordion so they can all fit comfortably on one screen.

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For more information on Mobile Compatibility for your surveys, visit our Mobile Survey Optimization page.

Transpose Table

Rather than treating each row as an independent question, Transpose Table inverts your table so each column is treated as an independent topic rather than each row.

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Position Text Above

For a slightly more compact display, statements for each row sit on top of the scale rather than to the right.

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Repeat Headers

Repeat Headers are helpful for respondents when Matrix Tables are longer. The header row is repeated periodically throughout the question. You can choose to repeat them at the bottom of the question, in the middle of the question (shown below), or after each statement.

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Add White Space

Add White Space is helpful for respondents on longer Matrix Tables. When enabled, whitespace is added periodically throughout the question.

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Data Analysis

Once your responses have been collected, Qualtrics offers various methods to create reports both in and out of the platform. From the Reports module, you can view aggregate data with pre-made reports as well as create your own. From the Data & Analysis module, you can view and manipulate your survey responses on an individual basis.

Visualizations

There are seven visualization types available for Matrix Table questions: Simple Table, Bar Chart, Line Chart, Pie Chart, Breakdown Bar, Statistics Table, and the Gauge Chart. For more information on these visualizations please visit the linked visualization support pages.

Downloaded Data Format

The download data format for the Matrix Table question depends on the format of the question. For example, a Text Entry Matrix Table response could display as strings of alphanumeric characters when downloaded, where a Likert Matrix Table response displays as a single number; each question format is a different downloaded data format.

 

Likert Matrix Table

For single select variations of the Likert Matrix Table, where a participant can choose one answer per row on your Matrix Table, you’ll find one column in your data set for each row in your Matrix Table.

Each choice in your question has a “coded value”, or number associated with the choice. The number for the selected choice is displayed in each participant’s row.

For multiple select variations, each choice in each row will include its own column in the data set. On each participant’s row, there will be a “1” in the columns of the choices they selected.

For a refresher on how to check or change these coded values, refer to the Recode Values tutorial.

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Text Entry Matrix Table

For this matrix variations, a column will be included in the data set for each text box in the table. In that column, you’ll see the number each participant typed in that text box. Each column is labeled according to this numbering scheme: [Question Number]_[Row Number]_[Column Number].

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Max Diff Matrix Table

For this matrix variations, you will see a column in the spreadsheet for each item the participant can rate in your MaxDiff table. These columns are sorted so the first column refers to the first item in your table, the second column to the second, etc.

In each row of the table, you’ll see a “1” in the column of the item the participant ranked as “Most Preferred”, and a “0” in the column of the item the participant ranked as “Least Preferred”.

 

Constant Sum Matrix Table

For this matrix variation, the downloaded data file will include one column for every text box in the Matrix Table. The columns are labeled according to this numbering scheme: (question number)_(column number)_(row number). In each cell of those columns will be the number that the respondent typed into the constant sum text box.

 

Bipolar Matrix Table

For this matrix variation, the downloaded data file will include one column for each row in the Matrix Table. In each cell of those columns will be a number that corresponds to one of the radio boxes on that particular row. For more information on the numbers attached to radio boxes in a question, visit our Recode Values page.

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Rank Order Matrix Table

For this matrix variation, the downloaded data file will include one column for every text box in the Matrix Table. The columns are labeled according to this numbering scheme: (question number)_(column number)_(row number). In each cell of those columns will be the rank (in number format) that the respondent gave to that particular topic.

 

Profile Matrix Table

For this matrix variation, the downloaded data file will include one column for each row in the Matrix Table. In each cell of those columns will be a number that corresponds to one of the radio boxes on that particular row. For more information on the numbers attached to radio boxes in a question, visit our Recode Values page.