Whether you are trying to create a helpful quiz or a fun personality test, you want to use scoring. This feature gives you the ability to attach a point value to the answers of specific question types. These point values are summed up to give your respondent a final score.
Questions that Can Be Scored
Only the following question types are compatible with the scoring feature:
- All multiple choice variations
- Matrix – Likert
- Matrix – bipolar
- Text entry – single line
- Text entry – multi-line
- Text entry – essay text box
- Text entry – password
- Slider – slider type
- Side by side – scaled response columns (single answer and multiple answer)
Any questions not listed here (including different types of the questions listed above, such as open-ended matrix tables and form questions) cannot be included in scoring categories.
Scoring a Survey
Opening the Scoring Editor
- Make sure you are in the Survey tab.
- Click Survey options.
- Select Scoring.
Scoring Multiple Choice Questions
Scoring Matrix questions
Just like with multiple choice questions, you can click into any of the fields in a matrix table to assign a point value to that answer. However, there are quicker ways to score a matrix table.
Scoring Text Entry questions
- Type in an acceptable answer for a text entry question in the box labeled Enter Text Response For Grading.
- Click the # to left to assign a point value.
- Click the green plus sign to the right of the text box to include additional acceptable answers for the text entry question.
Sliders are unique in the way they are scored. The score value you assign to each choice acts as a multiplier for the slider value that respondent selects in the survey. If the score value is set to “5” and the respondent selects “10” on a 0–10 slider scale, then the assigned score will be 50 (5 times 10).
Example: Here is a hypothetical question where we ask residents to rate the level of damage in their maintenance request. If there are lots of requests, maintenance can help those residents with the biggest maintenance needs first.
Here is what the question looks like when we score it. We might add multipliers to indicate damage to one fixture is more major than damage to another. For example, all damage ratings for the fridge will be multiplied by 2, since a broken fridge can lead to the tenant’s food spoiling. Meanwhile, damage to the dishwasher is cut in half (multiplied by 0.5), since kitchen utensils can be cleaned in the sink while the dishwasher is broken.
If you want to include your slider responses in scoring as they are, without special multipliers, make sure you assign the point value of 1 to each slider row.
Returning to the Survey Tab
When you’re done editing scores, you can return to the survey editor by clicking Back to Editor.
Setting Up Scoring Categories
A Qualtrics survey can be scored multiple times for different categories. For example, in an employee satisfaction survey, you may want to add categories for work ethic, teamwork, and leadership.
By default, there is one scoring category labeled “Score.” To use more than one scoring category in your survey, you will need to create new categories.
creating scoring categories
- Click Scoring Options in the upper-right of the scoring editor.
- Click New Category.
- Name your category.
Qtip: To translate the name of your scoring category, select Translate next to the category’s name.
- Click Save.
Choosing the Category You’d Like to Score
- Click the Category dropdown at the top of the scoring editor.
- Choose the desired category.
- Score your survey questions.
Qtip: You can score the same question multiple times across different categories.
Click the gear next to a category and select Delete Category to remove it.
Warning: Any scoring categories you delete are gone permanently and cannot be retrieved. You will need to manually remake any categories you want to restore. Only delete a scoring category if you are totally sure this is what you want to do.
Displaying the Score for Respondents
Showing Scores After Questions or At the Survey’s End
You can choose to show respondents their scores after each question, or show them a summary of their score at the survey’s end.
- Click Scoring Options.
- Choose the scoring category you’d like to display to respondents.
- Select At the End of the Survey to show the total score at the end of the survey, along with the respondent’s graded answers.
- Select After Each Question to show the graded question scores at the end of each page of the survey.
- Click Save.
Displaying Scores in Survey Questions and Messages
You can pipe in the total score at any point in your survey where you have access to the piped text menu. Just click on the menu and select Scoring.
See the Piped Text support page’s section on scoring for more details.
Displaying Different Messages Based on Respondents’ Scores
When it comes to assessments, we want to communicate different things to people based on how they performed. We can congratulate people who scored 100%, but we might want to provide guidance and study guides to those who scored below a 75%. Maybe we’re running a personality assessment, and want to tell the respondent what profile matches their results.
Check out the Displaying Messages Based on Scoring support page to learn more!
You can sort your scoring categories into groups for your organizational convenience.