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Embedded Link Creative

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About Embedded Link Creatives

The embedded link allows you to place a link on your website that will direct visitors to different destinations depending on criteria you set. This can be useful for A/B testing. For example, you could send 50% of your visitors to a different version of your page in order to determine which layout or version converts more customers. Or for promotional material, you could link visitors from certain geographic regions to special landing pages specific to those regions.

The embedded link does not have the editing options that most creatives have. Instead, most of the setup actually happens in the Intercept tab, when you use the intercept to decide where the embedded link should take visitors, and when.

To Implement an Embedded Link

  1. Create or navigate to your embedded link creative.
    Embedded link creative in the Creatives tab
  2. Type the text you would like displayed for your link.
    Typing in the text for the embedded link creative
  3. Select Publish.
  4. Navigate to the Intercepts tab.
    Selecting an intercept in the Intercepts tab
  5. Create an intercept or navigate to an existing intercept.
  6. Under “Select a Creative to show,” choose your embedded link creative.
    Specifying the creative and target on the intercept
  7. Specify the target survey or website.
  8. Click Change/Add Logic to determine the conditions under which your creative leads to this target.Changing or Adding Logic to an action set
    Qtip: To add additional action sets (conditions under which the embedded link goes to different webpages), see our page on Action Sets.
  9. Have your web team designate space on your website where your embedded link will be inserted. This space should include an HTML element with an ID attribute. Identify and copy the HTML ID between the quotation marks as shown below.
    A website menu. A black space in the menu where a new link will fit is indicated. In the Inspect Element, we search for the IDIn many cases, an HTML tag with an ID already exists in the proper location, and no site modifications are needed.

    Qtip: Use your browser’s Inspect Element function to determine the HTML ID of an element. In most browsers, simply right-click on the portion of the page you would like to inspect, and select Inspect Element.
  10. Make sure you have your intercept open in the Intercepts tab.
    Selecting the Advanced Options on an intercept
  11. In the Options menu of your intercept’s action, select Advanced Options.
    Qtip: If you’re curious, see our page on Action Set Advanced Options for a deeper explanation of each of these options!
  12. Paste the HTML ID of your target container into the Creative Insertion Point field.
    Specifying the HTML ID in the advanced options

    Attention: If you have multiple action sets, be sure to do step 11 and 12 for each action set!
  13. Click Save.
  14. Publish your intercept.
    Publishing an intercept; publish button is indicated in the top-right
  15. If you haven’t already, click Activate.
    Activating an intercept; activate button is indicated in the top-right
  16. When a visitor comes to this page on your website, Website Feedback will find the target container with the HTML ID you specified and insert the creative there.

A link in the menu, the Inspect Element window is open

Qtip: Your webpage’s CSS determines the style/design of your link. Generally, the link will have the same style as the page it’s placed on.