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Using Digital Program Data as a CX Dashboard Source

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About Using Digital Experience Analytics Data as a CX Dashboard Source

Sometimes, you may want to create dashboards to get insights on your website visitors and the data gathered from your digital programs. CX Dashboards lets you use this data as a datasource, allowing you to visualize up-to-date data from your website visitors to understand them in real time. Once mapped, this data acts just like regular survey data sources.

The digital statistics that can be visualized in your dashboards are page views, impressions, and clicks. See Statistics in Website / App Insights Projects for more information on these statistics.

You can use digital program data in a dashboard if you created or are the owner of the Website / App Insights project that contains that data, or if you are added as a user that can manage the project.

Qtip: Only Website / App Insights projects that have collected either page views, impressions, or clicks will be available to use in dashboards. Projects with no statistics will not be available.

Requirements

To use digital program data in a dashboard, you will need the following:

  1. A Website / App Insights project with at least 1 intercept and 1 creative.
  2. Data in your project, such as impressions or clicks, gathered through testing or live sessions.
    Qtip: This can be confirmed by going to the Statistics tab within your Website / App Insights project.
  3. A CX dashboard project.
    Qtip: If you haven’t created a dashboard project or want to use a new one, see Creating Your Project & Adding a Dashboard (CX)

Adding Digital Program Data as a Dashboard Data Source

Once you have a Website / App Insights project with data, as well as a CX dashboard project, you can add your dataset as an external source within the dashboard. See Mapping Data Sources for instructions. When the dataset is added to a dashboard you will be able to build widgets using your digital data.

Mapping Data in the Dashboard

After adding your data as a dashboard source, your data needs to be mapped to specific dashboard fields. There are 9 fields associated with Website / App Insights data that can be used in your dashboard. See Available Dashboard Fields for more information on these fields.

If you are using an existing dashboard that already contains mapped fields, the dashboard mapper will not automatically create Website / App Insights fields in your dashboard mapping. You will need to create and map the fields manually.

After adding your Website / App Insights project as a dashboard source, select Add to automatically add the digital program fields, and click Save.

digital fields within the dashboard data mapper

Available Dashboard Fields

The following fields are included automatically when you map your digital program data to a new dashboard. If you map your data to an existing dashboard, you can add these fields manually using the data mapper. See Adding New Fields for instructions.

  • Time Period: The date the statistic occurred.
  • ZoneID: The Zone ID of your Website / App Insights project.
  • InterceptID: The Intercept ID of your Website / App Insights project.
  • CreativeID: The Creative ID of your Website / App Insights project.
  • Page View Count: Numer of page views within the project.
  • Impression Count: Number of impressions within the project.
  • Click Count: Number of clicks within the project.
  • Recorded Date: The date the statistic was recorded.
  • Metadata User Language: The language of a user.
Qtip: The time period field is the date the statistic actually happened, while the recorded date field is the date the statistic was added to Qualtrics. These dates may be different, especially for historical data that is added to Qualtrics.

Custom Metrics

To see metrics such as impression rate, click rate, or completion rate, you can create custom metrics within your dashboard. Use the following formulas to create these metrics:

  • Impression Rate: # impressions (Sum) / # of page views (Sum)
  • Click Rate: # clicks (Sum) / # of impressions (Sum
  • Completion rate: # (Count) of survey responses / # of clicks/impressions/page views (Sum)
    Qtip: This calculation requires you to have at least 2 data sources: the survey collecting data and the Digital metrics. This will be an approximate measure based on whether you want to see number of responses over clicks, impressions, or page views.

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