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Survey Experience

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About Survey Experience Settings

You can use the Survey Experience settings to enhance your respondents’ survey experience. Located in the Survey Options, your Survey Experience settings include options such as adding back buttons to your survey, automatically saving respondents’ progress, and creating custom error messages.

To modify the Survey Experience settings, click Survey Options within the Survey tab.

Survey Options button

From here, you can see the following list of Survey Experience settings:

Survey Experience section of Survey Options

Adding a Back Button

With a back button, respondents can return to pages they have already visited in your survey and update their responses.

Back Button option under Survey Experience

Warning: In some cases, a back button will not show on your page even if you have the setting selected in your Survey Options. This is caused by having elements between blocks in your Survey Flow. Any element (Branch Logic, Embedded Data, Randomizer, Web Service, etc.) will disable the back button on the first page of the block that follows it.

Allowing Respondents to Save Progress

With Save and Continue, respondents can leave your survey and then re-enter where they left off when they click on the survey link again.

Save and Continue option under Survey Experience

This feature is turned on by default and works by placing a cookie on the respondent’s browser that keeps track of the survey progress. If you are distributing your survey using Individual Links, progress is tracked automatically and Save and Continue is not needed.

By default, respondents have one week to return to the survey and finish their response. After a week, their response will be recorded as-is. This time period can be changed using the Partial Completion setting of the Survey Options.

Qtip: Because Save and Continue uses cookies to save a respondent’s progress, it will only work as long as your respondent returns to the survey on the same internet browser on the same computer to finish the survey.

Displaying Question Numbers

To the left of each question in the Survey tab you will see the question number, which you can use to help identify questions when exporting your survey data and reference questions while working on a survey with others.

Show question numbers option under Survey Experience

By default, these question numbers are not displayed to your respondents, but you can choose to enable their display in your Survey Options. Question numbers are often turned on in the testing stage of your survey so those reviewing it can give more specific feedback on which questions they would like to see tweaked.

Qtip: To change any Question Number, simply click on it in the survey editor and type a new number or name. You can also automatically renumber your questions using the steps described in the Auto-Number Questions page.
The number (eg, Q1) next to a question
Qtip: Consider using a Progress Bar rather than question numbers if you wish to give the participant a sense of how far they have come in the survey. The Progress Bar will fill up as the percentage of the survey completed increases, which can be more meaningful than a question number if the respondent has no idea how many questions are ahead.

Adding a Custom Error Message

When building your survey, you have the option of adding Force Response Validation to your questions. If a respondent does not answer the question, they are shown the error message, “Please answer this question.” In Survey Options, you can customize a new standard error message to display in this situation. For example, the image below shows a custom Validation message that is more friendly and personal.

Message appears above a question that's been left unanswered

Qtip: Custom Validation messages can also be created and edited in the Messages Library.

To create a new Validation message

  1. Open Survey Options in the Survey tab.
    Survey Options button
  2. Select the Use Custom Survey Validation Messages checkbox.
    Selecting Use Custom Survey Message, the clicking the Load a Saved Message dropdown to Create a New Message
  3. Click Load a Saved Message.
  4. Select the Library you would like the messages to be saved in and click New Message.
  5. Enter a Description that will help you find these messages later.
    New Message window. Error field is set to Require Response.
  6. Choose the Destination Folder.
  7. Click the blue Add Validation button.
  8. Under Error, select which system error category you would like to customize. Require Response is how you change your default Force Response messages.
    Qtip: To add a system error category to the defaults list, select Create New Validation. This would be appropriate if you want to create a new error type to be used in Custom Validation.
  9. Under Message, type the text you would like to display to the respondent.
  10. Repeat steps 8 and 9 for as many messages as you’d like. In the pictured example, the default Captcha error message is being changed, too.
    A default error for the Require Response and for the Captcha error
  11. Click Create Message.
    Qtip: Custom Validation messages can also be created and edited in the Message Library.

To select an existing Custom Validation message

  1. Open Survey Options in the Survey tab.
    Survey Options button
  2. Select the Use Custom Survey Validation Messages checkbox.
    Selecting Use Custom Survey Validation Message, then selecting a ready-made message from the dropdown
  3. Click Load a Saved Message.
  4. Select the library and the message collection within that library that you would like to use.

Changing the Default Survey Language

By default, surveys use the language specified in your Account Settings for any system messages that may appear to respondents as they are taking your survey. You can change the language used for these messages in the Survey Experience section.

Survey Language dropdown under Survey Experience

In addition, some languages like Arabic or Hebrew are read from right to left. Changing the Survey Language will change the way the survey editor displays the survey questions.

Qtip: All of the default messages will automatically be translated to any language you have added through the Translate Survey feature. You only need to change the default Survey Language if you are not adding multiple translations to your survey.

For more information on running a survey in multiple languages, visit our Translation page.

Changing the Survey Title and Meta Description

In the results of any web search you receive a list of related pages, each with a title and a short description. Similarly, when you post on a social media site such as Facebook, you will see these displayed as a short header and a summary of the link in your post.

A Qualtrics link posted to Facebook

The title of your survey as it appears in web results and on social media posts is called a Survey Title, and the description that accompanies this name is the Meta Description. You can change these settings in Survey Options in the fields displayed below.

Survey Title and Survey Metadata fields under Survey Experience

This Survey Title is also displayed as the browser tab title.

Name of a survey on a browser tab

The logo you see with the meta description is called an open graph image. It comes from the logo in your survey theme.

A Qualtrics survey complete with custom logo posted to Facebook

Qtip: Interested in changing the open graph image? It’s included when you create your own theme. You can also request to modify an old theme of yours. See the Branded Themes page on how to submit a theme request.
Qtip: By default, your survey will not be indexed by search engines. However, you can disable this in the Survey Protection section of the Survey Options.