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Directory Messages

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About Directory Messages

Brand Administrators can change the messages that appear when a contact unsubscribes from (or subscribes to) a mailing list or the entire directory. The entire brand can have the same custom messages.

Creating Subscription Messages

Before you can set the custom subscription messages for your brand, you will need to go into your library and create them.

You will repeat the steps in this section for each message you want to create. For example, if you want to have a separate message for opting into the directory, opting into a mailing list, opting out of the directory, and opting out of a mailing list, you will repeat these steps 4 times.

  1. Go to your Library.
    Entering the library
  2. Select Messages Library.
  3. Click New Message.
  4. Set Message Type to Subscription Messages.
    Message window with piped text menu expanded from rich text editor
  5. Name your message so it’s easy to find later.
  6. Use the Piped Text button ( {A} ) to add special subscription links to your message. Here are your choices:
    • Subscribe to List: When the recipient clicks this link, they will rejoin the mailing list.
    • Subscribe to Directory: When the recipient clicks this link, they will opt back into the directory.
    • Unsubscribe from List: When the recipient clicks this link, they will opt out of the mailing list, but still be opted into the directory.
    • Unsubscribe from Directory: When the recipient clicks this link, they will opt out of the directory, and thus receive no distributions sent to any mailing list they’re a member of.
  7. Type the text of the link (e.g., “Click here to subscribe back to the mailing list”) and click Insert to place it in your message.
  8. Finish writing your message.
    Message written, save in green in bottom right
  9. Click Save.

Setting Subscription Messages

Once you’ve created subscription messages in your library, it’s time to set them for the public. You can have messages prepared for all the options on the page or just a few.

Qtip: If you have multiple directories, you can use the same subscription messages or brand new ones. You must set these separately.
  1. Go to your directory by clicking Directories.
    Opening the directory messages
  2. Click Directory Settings.
  3. Select Directory Messages.
  4. Using the dropdown, select the message that displays when the recipient unsubscribes from a list.
    Subscription message options with blue save button at bottom
  5. Select the message that displays when the recipient unsubscribes from the entire directory.
  6. Select the message that displays when the recipient subscribes to a list.
  7. Select the message that displays when the recipient re-subscribes to the entire directory.
  8. Click Save to save your changes.

Recipient Workflow

Qtip: This section displays the default subscription messages Qualtrics provides. You do not have to take the exact same format when creating your custom subscription messages, but this can hopefully provide a starting point if you need ideas.

When you send a survey invite to someone, it must always include an opt-out link. These generally appear as a link saying something like, “Click here to unsubscribe,” as seen below.

Unsubscribe link in an email

The default Unsubscribe from List message then appears. This message contains a link to subscribe to the mailing list, and a link to unsubscribe from the directory (all mailing lists).

Qualtrics message

If the recipient selects Click here to unsubscribe from all mailing lists, they will be taken to the Unsubscribe from Directory message. This message contains a link to re-subscribe to the directory (all mailing lists).

Message as described

If the recipient clicks the link, they see the Subscribe to Directory message. This only contains a link to again unsubscribe from the directory.

Message as described