About Highlight Questions
The Highlight question type allows you to present survey participants with an interactive text sample. Participants can select words from the text and evaluate using criteria you choose. For example, whether they like or dislike the selected text.
Setting Up a Highlight Question
- Click the Create a New Question Item dropdown and choose Highlight.
- Enter your question text, then select the blue Click to edit highlight text to enter the interactive text participants will evaluate.
- If desired, group multiple words together by clicking between the words (click again to separate the words).
- If desired, click on a word or group to specify that it should be non-interactive. Interactive words are outlined, and non-interactive words are not.
Qtip: You can use the Stop Words feature in the question editing pane on the right to automatically specify basic words (it, the, to, a, etc.) as non-interactive.
- If desired, click the Like/Dislike text to edit the names of the categories.
The Highlight question type can be customized using a few special features found in the question editing pane.
Increase the range of your Like/Dislike scale to include more than three options. You can also use the Automatic Categories option to alter the scale to use words like Effective/Ineffective.
Customize the colors associated with each scale point. Select Reverse Color Order to reverse the order the colors from your palette are used in the scale points.
Automatically exclude filler words from the interactive parts of your question. With this option checked, all words like “it,” “a,” “an,” “to,” etc. will not be selectable for survey participants, without you having to manually click each one.
Change the font size for the interactive text part of your question.
You can use the Must Select option to determine a maximum and minimum numbers of words/phrases that respondents must express an opinion for before they move forward.
To learn more about your validation options, check out our support page on Validation.
Once your responses have been collected, Qualtrics offers various ways you can analyze your response data. From the Reports tab, you can view aggregate data in pre-made reports as well as create your own reports from scratch. From the Data & Analysis tab, you can view and manage individual respondents’ data.
In the Results section of the Reports tab, there are several visualization types available for Highlight questions: Simple Table, Bar Chart, Text Highlights, and Word Cloud. For more information on these visualization types, please visit the linked visualization support pages.
Downloaded Data Format
When columns aren’t split, each scale point gets a column, and the words/phrases the respondent rated that scale point are listed in the column.
When columns are split, every scale and phrase combination gets a column. For example, if you have 6 phrases and 3 scale points, you will have 18 columns. The cell will be filled if the respondent assigned that scale point to that phrase, and it will be blank if they did not.