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Stats iQ Basic Overview

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Attention: Stats iQ is an add-on feature not included in the standard Qualtrics license. If you do not have a Stats iQ section, please contact your Qualtrics Account Executive for more information. If you would like to know if you have access to Stats iQ, you can contact your Brand Administrator. If the proper permissions have been granted you may have to generate an API token in order to activate Stats iQ.

Getting Started with Stats iQ

To get started with Stats iQ, you can either upload a dataset to Qualtrics, or you can open a project you’ve been running, go to the Data & Analysis tab, and select Stats iQ.

In data & analysis tab, upper-left inside a project, then next line down is Stats iQ

Stats iQ has three main parts, numbered in the screenshot below:

Variable pane is along left; analyses are on top of this pane, as buttons; to the right / rest of screen, where analyses where go in the workspace

  1. The variable pane, where you’ll see all your variables listed, and be able to either create new ones or select what variables you want to perform analyses with.
  2. The analyses, where you choose the type of statistical test you’d like to perform.
  3. The workspace, where completed analyses appear. You can add more workspaces as needed, select from the ones you’ve made, and share them with colleagues.

To summarize a variable, select it and hit Describe. Since this one’s numeric, we’re given info on median, mean, and so on. Different types of variables are described in different ways.

Left, describe button and age variable are selected. To right, a graph describing the the age variable, showing distribution for the data set

Qtip: You can select multiple variables and hit Describe to get a summary of each one.

Relate, on the other hand, is one of the analyses that allows you to determine a relationship between two variables. Stats iQ will explain, in plain English, how these variables are related, if they are at all.

Left, variables selected, relate button highlighted. Right, results explaining that CES is highly positively correlated to CSAT

Select many variables to relate them back to one key variable. Stats iQ will provide you with a series of hypotheses based on these relationships.

Qtip: This intro focuses on describing and relating variables, but you can dive deeper into the other analyses available.

At the top of your workspace, you can add filters to narrow down your data to better fit your analytical needs.

Filter at the top of the workspace

When you’re ready to export your results, you can export your workspace to Excel, or save a PDF / print it.

Workspace dropdown expanded, workspace highlighted, options for export and print

Select Variables

The variable pane on the left side of the workspace is populated with all of the questions from your surveys, which are then called “variables.”

The search box at the top of the variable pane allows you to search for a specific variable from your data set. Clicking the dropdown menu to the right of the search box allows you to select variables by type, as well as select/deselect all variables in the data set.

Select one or more variables you’d like to analyze to get started.

Variable pane on lefthand side of page

Run Analyses

After selecting variables, select one of the four analysis buttons (Describe, Relate, Regression, or Pivot Table) to create a new analysis card in the workspace.

If you’ve already run analyses, the new analyses will appear above the old ones.

Options for analyses

Typical Analysis Workflow

Stats iQ is a flexible tool that can be used however you’d like. However, you can find below a very common analysis workflow that you might follow to get started:

  1. Think through the question you’d like to answer: Start by identifying one variable of interest and thinking of questions about that variable, such as “What drives satisfaction?” or “How do men differ from women?”
  2. Examine the Distribution of the Data (Describe): Before running any statistical analyses, it is a good idea to first understand the data you are working with. Select some variables that you’re interested in (or just select them all), then use the Describe analysis to visualize and summarize your data. Look out for interesting or surprising results, get a feel for distributions and outliers, and think about interesting questions to ask. For more details, visit the Describe page.
  3. Find Relationships (Relate): Once you have a good understanding of how your data is distributed, explore the relationships between variables with the Relate analysis option. Put the “key” by the variable you’re most interested in, select other variables, then Relate. Stats iQ will run the appropriate statistical test for each relationship, translate the results into plain English, and bring the strongest relationships to the top. Examine the results, noting which variables were and weren’t statistically related to your key variable. For more details, visit the Relate page.
  4. Run Regression: The above may be enough to surface some very interesting findings, but if you’d like to go further, you can use Regression. Keep the key by an output variable, such as “Satisfaction,” and then select possible drivers of that output, such as “Income.” Run a regression to understand which of the drivers are most related to the outcome and how they are related. For more details, visit the Regression page.

Importing Latest Data

When you first access Stats iQ, all of the current responses to the survey will be imported, but you may collect more responses after that point. To import these new responses, click the Settings menu in the upper-right corner of the workspace, and select Import Latest Data.
Import latest data under the Settings menus in upper right-hand corner


Think of workspaces like tabs in a spreadsheet, a separate area to keep related analyses. When opening Stats iQ for the first time, a new blank workspace will be created.

Click the blue box in the top-left corner titled Workspace 1 to create new workspaces or switch to another workspace, or to rename, clear, or delete the current workspace.

Select Workspace dropdown list

Qtip: You may have up to 750 cards in your workspace. If you reach this limit, an error will appear when you try to create a new card, warning you that your oldest cards will be deleted.

Variable Types

The variable types available in Stats iQ are:

  • Numbers: Data made up of numeric values, e.g. a 10-point scale.
  • Categories: Data made up of values that fall into categories, e.g. gender or political party.
  • Times: Data made up of years (2010), dates (1/27/1984), timestamps (4/7/14 19:08), durations (3:09:02), or times of day (5:34 AM).
  • Checkboxes: Data from multi-select questions (e.g., “Which of these colors do you like?”).
  • ID: Data made up of unique values, e.g. student IDs. Cannot be used for analysis.
  • Text: Data made up of open text fields. Cannot be used for analysis.

Using Survey Data

If you are planning on using data collected in a Qualtrics survey with Stats iQ, there are some things you must consider about the way you set up your survey.

Respondent Data and Additional Variables

There is some data you may have before conducting your survey that you want to include in the Stats iQ analysis. This information should be saved as embedded data in a contact list and added to the survey flow before you collect your data.

If you have embedded data in a query string or contact list and forget to add it before collecting your data, add the embedded data element to the survey flow and import the new responses.

You can create variables in Stats iQ, but these variables are made of other, preexisting fields. See the Logic, Bucketed, and Formula variables support pages for more details.

Imported Data Projects

In the XM platform, data from other external sources can be uploaded and analyzed using Stats iQ. To create an imported data project, select Create Project on your Projects page, choose the CoreXM icon, and then select Imported Data Project.

Read more on the Imported Data Projects page.