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  • Qualtrics Platform
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  • Customer Journey Optimizer
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  • XM Discover
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    Qualtrics Social Connect

Audio & Video Editor


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About the Audio & Video Editor

If your survey contains a video response question, you can view and edit the audio and video responses within the Audio & Video tab in Data & Analysis. From here, you can view transcripts, make clips from audio and video responses, and assemble them into highlight reels. You can also leverage AI-driven insights to identify themes in your video responses.

the audio & video tab in data & analysis

Qtip: Only recordings made via a video response question will be analyzed in this project. To upload historical audio or videos for analysis, use the Imported Video and Audio project type.

Viewing a Single Video Response

Qtip: Only responses with transcripts will be available in the editor. Transcripts are automatically generated for recordings with sufficient audio. Please note that a transcript will not be generated if the recording is too short or does not contain any talking.

To view your audio and video responses, go to the Audio & Video section of Data & Analysis. All of your available videos will be in the Recorded responses section. Click on a specific video to view more information about it.
the audio & video tab in data & analysis

You can do the following when viewing a recording in the editor:
viewing a video and its transcript

  1. Click the play button to watch the audio or video recording.
  2. Use the progress bar to jump to different points in the recording.
  3. The transcript will appear next to the recording. See Video Transcript & Sentiment for more information.
  4. If desired, use the Hide transcript option to hide the transcript from the interface.
  5. If desired, use the Hide sentiment highlighting option to hide the sentiment underlining from the transcript.
  6. To download the response, click Download response.

Filtering Videos

You can filter your audio and video recordings so that you can easily find a specific response.
filtering the video responses

  1. Click Filters.
  2. Use the filter dropdowns to filter by your desired criteria. You can filter by:
    • Sentiment: Filter based on the recording’s sentiment.
    • Question: Filter based on the video question. If you only have 1 video question in your survey, the only option you will have available to you is “all questions.”
    • Topics: Filter based on the topics applied to the recording. This filter will not appear until you have topics tagged to your recordings. See Video Topic Recommendations for more information.
  3. Click Apply.

Video Transcript & Sentiment

If a recording contains sufficient talking, then a transcript will be automatically generated. This transcript contains sentiment data, allowing you to pinpoint how your respondent felt at different moments in time.

Qtip: While the Audio Video Editor uses the same sentiment model, this feature is separate from sentiment in Text iQ. Sentiment from the Audio Video Editor is not available for use in Text iQ, the data tab, or dashboard widgets.

the transcript appears to the right of the video and follows along with the video content

Click on a specific word in the transcript to be brought to that moment in the recording. As you watch the recording, the transcript will bold the word that the respondent is currently saying. You can hover over a word to see more information about the associated sentiment.clicking on a word in a transcript

Video Topic Recommendations

If you’ve collected at least 10 video responses, the Topic recommendations toggle will automatically activate. When enabled, topics will be automatically applied to your recordings. These topics are generated based on the recording’s transcript. If you’d like to remove topics, disable this option.the "topic recommendations" toggle in the top right corner

Languages Available for Analysis

You can analyze videos that have been recorded in a variety of languages. This section contains a table that shows which features are available for which languages.

Language Transcript Sentiment Topic
English (US) Yes Yes Yes
English (UK) Yes Yes Yes
English (AUS) Yes Yes Yes
Japanese Yes Yes No
German Yes Yes Yes
French Yes Yes No
Spanish (Latin America) Yes Yes Yes
Spanish (Spain) Yes Yes Yes
Brazilian Portuguese Yes Yes Yes
Portuguese (Portugal) Yes Yes Yes
Korean Yes Yes No
Italian Yes Yes No
Dutch Yes Yes Yes
Chinese (Traditional) Yes Yes No
Chinese (Simplified) Yes Yes No
Thai Yes Yes No
Finnish No Yes No
Danish Yes Yes Yes
Swedish No Yes No
Russian Yes Yes No
Bahasa Indonesia Yes Yes No
Bahasa Malaysia Yes Yes No

Using Automated Summaries

Qtip: If you do not see the option to use automated summaries, contact your Brand Administrator to ask to enable the Allow third party generative AI features option in organization settings.

After you’ve collected at least 5 video responses, you can analyze your responses using automated summaries powered by advanced generative AI models. AI-powered summaries help you identify common themes across your videos and provide you with an overall summary about your video content.

Attention: We recommend waiting until you have collected all expected video responses because you can only summarize responses once.
  1. While in the Clips and analysis section, click Summarize responses.the summarize responses button
  2. The side panel will update with your automated summaries. The Overall Summary gives you a broad overview of the content in your videos.the overall summary
  3. You can narrow down your analysis by viewing videos that relate to the same theme. Use the Select theme dropdown to choose a theme. The text below this dropdown will update to give you a summary about that theme.
    viewing video themes and quotes

    Qtip: There will be up to 5 themes. These themes are unique to your dataset and based on the content in your videos.
  4. The Quotes section lists specific quotes that relate to your selected theme.
  5. Click Play response underneath a quote to be brought to that quote in the video response.
    Qtip: This opens the video in the clip editor with the quote pre-selected. Use this option to quickly create clips based on quotes surfaced by automated summaries.

Creating a Video Clip

If you’ve found a moment from a recording you want to highlight or use in your dashboard, you can create a clip of it.

  1. With the recording open, click Create clip.
    clicking Create clip
  2. Choose the Start time and End time for your recording. You can either specify an exact start and end timestamps in the associated fields, or use the blue highlight tool on the progress bar to choose the start and end times. You can fine-tune your recording’s length by using the Clip length field.creating the video clip
  3. Give your clip a name
  4. Enter a description of the clip. This is for your own organization purposes.
  5. Choose the tags you’d like to add to the clip. By default, all the different sentiments that appear in the recording will be automatically tagged to the clip. You can remove a tag by clicking the X next to the tag.
  6. To add additional tags, type the tags in the Add tags section. You can add multiple tags by separating them with a comma, or pressing Enter on your keyboard.
  7. When finished, click Save clip. Your clip will process which can take up to several minutes.
  8. If you’d like to add the clip to a highlight reel, select the desired reel and clip location in the reel.choosing to add the clip to a reel
  9. To add the clip to the reel, click Add to reel. If you do not want to add the clip to a reel, choose Don’t add instead.

After creating your clips, they’ll be in the Saved clips section of the editor. You can click on a clip to edit its name, description, and tags. To delete a clip, click the trash can icon.
the saved clips section in the video editor

Qtip: While you can edit the details of the clip, you cannot change the length or timestamps of the clip. If you need to change the content in your clip, you will need to create a new one.

Creating a Highlight Reel

After creating clips from video responses, you can assemble your clips into highlight reels to display in a dashboard.

  1. Navigate to the Highlight reel section.
    navigating to the highlight reels to create a new reel
  2. Click the Highlight reel dropdown.
  3. Choose Create new highlight reel to create a new reel, or choose an existing reel if adding clips to a reel you’ve already created.
  4. Give your reel a name.
    giving the reel a name and choosing the clips to include
  5. Choose the clip(s) to include in the reel by selecting them in the dropdown menu. You can add multiple clips to your reel. Don’t worry about adding all of your clips now – you can add more clips to your reel later.
  6. Click Create.
  7. To add more clips to your reel, click Add component.clicking Add compontent
  8. Choose the clip to add.
    choosing the clip to add and its placement in the reel
  9. Choose where you want the clip to go in your reel. You can choose:
    • Beginning of timeline: Adds the clip as the first clip in the highlight reel.
    • Middle of timeline: Adds the clip to the middle of the highlight reel.
    • End of timeline: Adds the clip as the final clip in the highlight reel.
  10. Click Add component.
  11. To change a clip’s position in the reel, click the 3 dots next to the clip and then choose either Move up or Move down.
    rearranging clips in the reel

    Qtip: Move up will be grayed-out for the first clip, and move down will be grayed-out for the last clip.
  12. To remove a clip from the reel, click the 3 dots next to the clip and then Remove component.
  13. Click the play button to watch your highlight reel.
  14. If you’d like to delete the highlight reel, click the trash can icon underneath the highlight reel dropdown menu.

Video Responses in the Data Section

This section covers how to download a recording and how to view a transcript in the Data section of Data & Analysis.

Downloading Videos

You can download a .webm version of an individual video response.

  1. In the Data tab, click the 3 dots next to the response you are interested in.clicking View Response in Data & Analysis
  2. Click View response.
  3. You will see a .webm link where your video question is in your survey. Click this link to download the file to your computer.clicking the .webm link to download the video

Viewing Transcripts

By default, the video transcript isn’t added to the data table view. However, you can add it in manually:adding the transcript in using the column chooser

  1. In the Data tab, click Column chooser.
  2. Hover over your video question.
  3. Select Video transcript.

Note that this transcript does not have sentiment. If you’d like to view the sentiment for your video, head over to the video editor.