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Vanity URLs

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About Vanity URLs

There may be times when, although you are using the Qualtrics technology, you want to use as much of your own branding as possible on your surveys. This includes hosting the surveys, dashboards, and user accounts on a custom web address, otherwise known as a Vanity URL.

Example: research.brandinc.org/jfe/form/SV_1234567890

Acquiring a Subdomain

The subdomain is the website you want to use for your vanity URL. You can only use a subdomain that you own. You are responsible for finding and purchasing a domain before you set it as your vanity URL. This means that Qualtrics does not participate in this step of the process.

So long as you own a domain and can add a DNS record to it, you are allowed to use it for your Qualtrics brand. You must also be able to create subdomains as Qualtrics will use the subdomain for your vanity URL.

Subdomains do not need to contain your brand name. This is useful if you would like to collect feedback without exposing your brand.

Example: For example, let’s say your company’s website is brandinc.org, and therefore your Qualtrics branded URL is brandinc.qualtrics.com/jfe/form/SV_1234567890. You can purchase the subdomain surveys.research.org and use this subdomain as your vanity URL. After implementing the vanity URL, your survey URLs would be surveys.research.org/jfe/form/SV_1234567890.


For your vanity URL, Qualtrics requires use of a subdomain. For example, rather than just brandinc.org, use surveys.brandinc.org.

If you have any questions, reach out to your Account Executive or Customer Success Representative.

Implementing a Vanity URL

Once you own a subdomain, you can purchase a Qualtrics vanity URL. Contact your Account Executive to begin the process.

Vanity vs. Branded URLs

At Qualtrics, there are two ways to brand the URL of your surveys: the Vanity URL and the Branded URL.

Vanity URLs, as explained above, are when the domain itself is modified, such as using research.brandinc.org/jfe/form/SV_1234567890.

Branded URLs are when a subdomain appears before qualtrics.com. For example, brandinc.qualtrics.com/jfe/form/SV_1234567890.

Branded URLs do not require that you purchase a domain. Your Branded URL is set up when you purchase your Qualtrics license. Once your Branded URL is set, it cannot be changed.