About Vanity URLs
There may be times when, although you are using the Qualtrics technology, you want to use as much of your own branding as possible on your surveys. This includes hosting the surveys, dashboards, and user accounts on a custom web address, otherwise known as a Vanity URL.
As a Brand Administrator, you can create and manage your vanity domain from the Organization Settings tab. You’ll be able to add new vanity domains, monitor their provisioning status, and even delete them.
Acquiring a Subdomain
The subdomain is the website you want to use for your vanity URL. You can only use a subdomain that you own. You are responsible for finding and purchasing a domain before you set it as your vanity URL. This means that Qualtrics does not participate in this step of the process.
So long as you own a domain and can add a DNS record to it, you are allowed to use it for your Qualtrics brand. You must also be able to create subdomains, as Qualtrics will use the subdomain for your vanity URL.
For your vanity URL, Qualtrics requires use of a subdomain. For example, rather than just brandinc.org, use surveys.brandinc.org.
If you have any questions, reach out to your Account Executive or Customer Success Representative.
Implementing a Vanity URL
Once you own a subdomain, you can configure your vanity domain within Qualtrics.
- Navigate to your Admin page.
- Go to the Organization Settings tab.
- Select Vanity Domain.
Qtip: If you haven’t created any vanity domains before, you’ll see a form where you can enter new vanity domain information.
- Check that the Qualtrics Brand ID is correct. The value should automatically be filled in with the brand ID associated with the user account you are logged in with.
Attention: This field is here to let you know what brand you’re currently working in. It is purely informational, which is why this particular field is not editable.
- Enter your Fully qualified domain name (FQDN). This is the domain name that you own and will be using for Qualtrics URLs.
Attention: When entering your domain name, make sure to exclude “http” and “https” from the URL.Attention: You must own the domain that you enter here. If you need any help registering a domain, please contact your IT team. Qualtrics will ask you to prove that you own this domain later in the process. Please note that Qualtrics is not responsible for purchasing a domain name for your organization.
- Click Next.
- Enter your Organization name.
- Provide a Contact name.
- Enter the Contact email.
- Provide a valid physical address, by entering the Address line(s), City, Region, ZIP/Postal Code, and Country.
Qtip: Refer to ISO 3166-1 alpha-2 for assistance in finding and formatting the country field. The Region field must be formatted as the full name for the region. For example, “Utah” would be accepted, but the abbreviation “UT” would not.
- Enter a Phone number.
Qtip: You will need to format the phone number numerically. Please do not include any special characters in the phone number, such as “+” or “–”.
- Click Next.
- You will be presented with a domain, which belongs to Qualtrics.
- Copy this qualtrics subdomain.
Qtip: By adding the given CNAME record, you will prove that you actually own the vanity domain name. Qualtrics uses a DIG tool to assist the validation. Please reach out to your IT team to help get this public DNS record created.
- Click Validate CNAME.
Qtip: You are safe to leave and close the browser during the time period when you work on the CNAME validation. Next time you come back, all the information you previously submitted will be automatically retrieved so you will not need to re-type any of it.
- Once the CNAME validation is successful, click Next.
- Review your fields before submitting them.
Qtip: If you wish to change any fields, click Back.
- Once you are satisfied with the fields entered, click Start Domain Creation.
- Enter your fully qualified domain (FQDN).
Qtip: Domain creation can take up to 7 business days. Because of that, this step exists to ensure that you have entered your domain correctly, and that you are certain you would like to continue.
- Click Start Domain Creation.
Viewing Vanity Domain Status
After clicking Start Domain Creation, you will be brought to the status page, where the domain will be shown as Pending.
Once the certificate is successfully provisioned and deployed, the domain’s status will change from Pending to Active.
Vanity vs. Branded URLs
At Qualtrics, there are two ways to brand the URL of your surveys: the Vanity URL and the Branded URL.
Vanity URLs, as explained above, are when the domain itself is modified, such as using research.brandinc.org/jfe/form/SV_1234567890.
Branded URLs are when a subdomain appears before qualtrics.com. For example, brandinc.qualtrics.com/jfe/form/SV_1234567890.
Branded URLs do not require that you purchase a domain. Your Branded URL is set up when you purchase your Qualtrics license. Once your Branded URL is set, it cannot be changed.