Skip to main content
  • Customer Experience
    Customer Experience
  • Employee Experience
    Employee Experience
  • Brand Experience
    Brand Experience
  • Product Experience
    Product Experience
  • Core XM
    Core XM
  • Design XM
    Design XM

Describe Data

What's on This Page:

Was this helpful?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The feedback you submit here is used only to help improve this page.

That’s great! Thank you for your feedback!

Thank you for your feedback!

About Describing Data

Describe visualizes and summarizes a variable, enabling you to get a feel for how your data is structured, examine any issues with your data, and think up hypotheses to explore later.  If you have multiple variables selected when you elect to describe, one analysis will be produced for each variable, and they’ll be presented in the same order that they appear in the left-side variable pane.

Qtip: You may have up to 750 cards in your workspace. If you reach this limit, an error will appear when you try to create a new card, warning you that your oldest cards will be deleted.
Qtip: At the top of the card will be a green (and sometimes red) line. If you click on it, you will see the amount of responses marked as “Included,” “Missing,” or “Excluded by filter” for that specific card. If a response is marked “Missing,” it means that the respondent did not answer the question being Described.

Describing Numbers and Ranks

When you choose to describe a numbers variable, a card will be created that includes a histogram and a numerical summary. The numerical summary includes the mean, median, minimum, and maximum, as well the confidence interval and standard deviation of the variable. Click Percent or Count to change how the data is displayed in the histogram.

Qtip: You can recode Categories and Checkbox variables in Stats iQ. For variables you cannot recode, try creating a custom variable instead.

Card describing a number variable

Describing Categories

When describing a categories variable, a card is created that displays the count of each category in the variable and the relative and cumulative percentage of each level.


Qtip: You can also recode categories variables from your Variable Settings.

Click Reorder/Recode to change the order in which the categories are displayed on the card and to assign your categories numerical values. This is most often useful when your categories have a specific order, e.g. “Happy” > “Okay” > “Sad”. Recoding your categories to have a number value also helps improve some statistical analyses, such as regressions.
The Reorder/Recode button on a describe card

A pop-up will appear in which you can set recode values for your categories as well as reorder how they appear in the card. Click and drag the dots next to a category to reorder it. Enter a number in the Recode box to assign a number value to a category.
The recode editor. Each value gets a recode value and they can be rearranged by clicking and dragging to the left of a value

If you’d like to exclude a category from analysis, check the Exclude from Analysis box. This is generally used for responses such as “Not Applicable” or “Other”.

You can also select Use the recode values above to run numeric calculations for this variable to ensure these recodes are used in other Stats iQ analyses for this variable.

When finished editing, click Save. Your variable will now be reordered in the card and the recode values will appear in the card as well.
recode values are now in the describe card next to each variable value

Qtip: After clicking “Save,” you may see a pop-up asking to Apply settings to other variables. Stats iQ will recognize other similar variables in your dataset and attempt to apply the same settings to these variables. If desired, you can apply your recode values to these variables as well. Check the box next to any variables you’d like to have the same recode values.the "apply settings to other variables" popup where you select to recode other variables with your current recodes

Describing Dates

When describing a time variable, a card is created with a timeline that displays the number of datapoints in a given time period. This time period size can be changed directly on the card by adjusting the slider below the graph.

To adjust the features of the graphical output, use the options in the top-left:

  1. Selecting Bar or Line above the graph will toggle the card between a bar graph and a line graph.
    Card describing date variable
  2. Clicking Bin Size allows you to adjust the size of the data bins, e.g. Day, Week, Month, etc.
  3. Using the slider allows you to apply smoothing (which makes more sense when you’ve selected Line for your graph).

Describing Checkboxes

When describing a checkbox variable, a card is created that displays a table similar to that created by describing a categorical variable. For checkbox variables, though, the percentages will not sum to 100% since respondents could have selected several different checkboxes.

Card describing checkbox variable