About Sending Emails in XM Directory
Instead of making you go back to your survey to distribute invitations, your XM Directory lets you send emails right from the Distributions tab. Here, you can send emails with or without surveys to a mailing list, a sample, or even a single contact at a time.
Sending Survey Invites
Attention: In order to comply with the federal CAN-SPAM Act, it is advised that you include an opt out link in every email that you send to individuals outside of your organization. There are no exceptions to this requirement when sending emails to individuals outside of your organization.
If you’ve removed your opt out link, add it back using the Piped Text menu.
- In the Distributions tab, click Create distribution.
- Select Email.
- Click Continue.
- Select the survey you’d like to send an invite for.
Qtip: You can use the search bar and folder dropdown list to locate your survey.
- Click Change Link Type and Expiration to make sure you’re using the link type you want and have the expiration set as desired.
Qtip: See Link Type and Expiration for more.
- Click Send this Survey.
- Select the mailing list or sample you’d like to email. Or, if desired, send to a single contact.
Qtip: You can use the search bar and folder dropdown list to locate your list or sample.Qtip: You can also distribute to a segment rather than a contact list or a sample.
- Click Send to List.
- Select whether you want to schedule this distribution for later or send now.
Qtip: If you accidentally schedule it for later, you can make edits to the distribution, including cancelling it or changing when it goes out. Once a distribution is sent, it cannot be retrieved.
- Click Continue.
- Enter a from email.
Qtip: You can use whatever name you want (e.g., MyCompany@qemailserver.com), but the domain has to be a Qualtrics-approved one. This improves your email’s legitimacy and decreases the chances it’ll bounce. If your organization has a custom email domain set up, this will also appear as an option.
- Enter a from name.
- Enter a reply-to email.
- Enter a subject.
- Write your message. Or, click the Message dropdown to choose a message saved to your library.
Qtip: See our section on Customizing Emails.
- If desired, click Send Test Email to send a preview email to an email address of your choice. This email will contain a link to the preview version of your survey.
- Click Continue.
- Review the content. Click Edit next to any field to go back and change it.
- When you’re ready to send the distribution, click Send Surveys.
The Edit buttons will disappear when your distribution has sent. Click Return to Outbox to go back to your Outbox. Here you can start another distribution or manage past distributions.
Customizing Email Messages
Customizing email messages in XM Directory is very similar to doing it with the Survey Platform Distributions tab.
One of the main differences is that part of the Rich Content Editor is hidden under a dropdown, as shown below. This Rich Content Editor does not include inline questions.
For additional assistance, see the following the Survey Platform pages:
- Customizing Your Email Message: Beyond typing a generic message, email invitations can be customized with the participant’s contact list information. This page goes through important Piped Text you will need.
- Using the Opt Out Link: Learn about the opt-out link.
- Distributing in Multiple Languages: Learn how to create a message with multiple language versions and how to make sure they get to the right contacts.
Link Type & Expiration
When getting ready to distribute a survey, you can change the link type of the link to the survey, and you can change the expiration.
The link type determines how contact information is recorded in the survey and whether the respondent can respond more than once to the survey.
- Individual Link: Each participant receives a personalized link that can only be used once. Contact information from the mailing list is associated with the response in the survey. This is the default link type.
- Multiple Completes Link: Each participant receives a personalized link that can be used multiple times. Each time this link is used, a new response is added to your results and the same contact list information is recorded. Note that Reminder and Thank You emails are not compatible with this link.
- Anonymous Link: Each participant receives the Anonymous Link, which does not record contact information. Note that Reminder and Thank You emails are not compatible with this link.
The link expiration determines how long links last until they cannot be used to access the survey anymore.
Once a link has expired, this cannot be reversed.
Send to Single Contact
You can also send emails to an individual contact in a mailing list. Once you have reached the Select Recipients page, select a mailing list, and then select Send to Single Contact.
Once you’ve moved to the next page, you can select the contact you wish to email. Remember that you can only choose one at a time, and that only members of the mailing list are shown.
After selecting the desired contact, click Send to Single Contact to proceed with your email or select Choose New List to choose another mailing list instead.
Send Emails Without a Survey
Do you need to send a message to your mailing list, but not necessarily a whole survey? You can send emails without surveys.
Everything about creating an email without a survey is the same as a survey invite, except that on the Select a Survey page, you click Send emails without a survey.
Emails without surveys can still be tracked in a contact’s history.
Attention: In order to comply with the federal CAN-SPAM Act, it is advised that you include an opt out link in every email that you send to individuals outside of your organization.
Cancelling & Resuming Distributions
At any point while creating a distribution, you can cancel it. Go to the X in the upper-right of the page.
If you leave the Distributions tab, you can come back and resume where you left off by clicking Resume Distribution. You can also erase this distribution and start over by going to New Distribution.