Sentiment Analysis (QSC)

About Sentiment Analysis in Qualtrics Social Connect

Every mention in Qualtrics Social Connect is automatically assigned a sentiment based on the content in the mention. The mention sentiment describes the overall feeling of the mention (such as positive or negative). This page covers how sentiments are assigned and how to manually change a mention’s sentiment.

A mention’s sentiment is found at the bottom of the mention and is represented by an emoticon.

Automatic Sentiment Assignment

When a mention is ingested into Social Connect, it will be automatically assigned one of the following sentiments, based on an analysis of the mention’s content:

• Positive: The overall sentiment of the mention is positive, e.g, “I love your company!”
• Neutral: The overall sentiment of the mention is neither positive nor negative, or the mention has an equal mix of both, e.g., “I don’t have an opinion about your company.”
• Negative: The overall sentiment of the mention is negative, e.g, “I have your company!”

Automatic sentiment assignment is available for the following languages: English, Dutch,  French, German, Greek, Italian, Spanish, Portuguese, Turkish, and Arabic.

If a mention is in an unsupported language, its sentiment will be set to Unknown. You can still manually edit the mention’s sentiment.

Changing Mention Sentiment

You can change the sentiment for a mention by clicking on the emoticon at the bottom of the mention and then choosing a new sentiment.