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  • Qualtrics Platform
    Qualtrics Platform
  • Customer Journey Optimizer
    Customer Journey Optimizer
  • XM Discover
    XM Discover
  • Qualtrics Social Connect
    Qualtrics Social Connect

Drilling Widgets (Studio)


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About Drilling Widgets

To “drill” a widget is to click a data point in the widget so you can get more insight on that data point. Once you “drill” a data point, you can:

  • See the breakdown of a topic or attribute.
  • Create a new widget of the data breakdown.
  • Open document explorer and see the feedback behind the results.

You can drill a data point to find its connection to topics and attributes, how it trends over time, see key associated words, and more.

Drilling Widgets

You can drill widgets when viewing or editing the dashboard.

Click a data point on your widget and select one of the options from the menu that appears.

a single data point dot clicked in a line chart brings up a menu

Qtip: If your widget is being used as a filter, you right-click to drill. The left-click filters the dashboard.

Drilling in View vs. Edit Mode

There are a few options, like Children and Words, that let you break down data points further into widgets.

Drilling menu on a bar chart

Clicking options while editing the dashboard creates a new widget in the dashboard.

Clicking options while viewing the dashboard only previews a widget. Only you will see this widget, and it will go away if you refresh or leave the dashboard.

horizontal bar chart showing drilling results

You can continue clicking data points to drill deeper and deeper into your insights.

drilling on a bar chart

Qtip: Click Main to leave this widget preview and return to the original widget.
Qtip: Drilling in view mode affects data that is exported while drilling.

Permissions

Drilling in view mode is available to all license types and requires the following permissions:

  • Drill in Place in View Mode: Lets you drill dashboards and widgets.
  • Drill to Feedback in View Mode: Lets you drill feedback in a feedback widget or document explorer.
    Qtip: The View-only Users Can Drill to Feedback dashboard property overrides this permission for view-only users.

Drilling in Edit mode is available to users with Configuration Analyst and Report Creator licenses.

Widgets

Widget name Widget appearance Drilling options with this widget
Bar Horizontal bar Children

Words

Trends

Topics

Attributes

Enrichment

Column Vertical bar Children

Words

Trends

Topics

Attributes

Enrichment

Line Line chart Children

Words

Trends

Topics

Attributes

Enrichment

Dot Bubble chart line Children

Words

Trends

Topics

Attributes

Enrichment

Cloud Cloud Children

Words

Topics

Attributes

Enrichment

Table Table Children

Words

Trends

Topics

Attributes

Enrichment

Heatmap Heatmap Children

Words

Topics

Attributes

Enrichment

Pie Pie Children

Words

Topics

Attributes

Enrichment

Scatter Scatter Children

Words

Topics

Attributes

Enrichment

 

Feedback

drilling menu on a line chart

Click Feedback or Open Preview to see the customer feedback behind the data point. By clicking these options, you’ll open the document explorer.

Click Drill to Table to create a feedback widget with the documents behind this data point.

Qtip: Any filters or data groupings applied to the widget and the dashboard will also be applied to the documents that you drill to.

Children

Drilling menu on a bar chart

Children appears if you click on a topic in a widget. Since topics can be organized in a hierarchy, this is a way for you to see the volume of your selected topic’s subtopics. Children also appears when you click on an organizational hierarchy.

If you click Children, you will see a horizontal bar widget. If you click the arrow, you will have a series of widgets to choose from.

Qtip: All widgets display the subtopics or organization level immediately below what you selected. For example, if there are 2 subtopics, a cloud will show 2 words.

Sometimes you will not see Children in the drilling menu. This can happen because:

  • There are no topics 1 level below the selected topic.
  • There are no organization levels below the selected level.
  • The lowest level grouping is not based on a topic or hierarchy.

Words

Drilling menu on a bar chart

The Words option lets you drill to the most common words or hashtags related to a data point.

Click Words to see a cloud of all words associated with the data point. If you click the arrow, you can visualize one of the following instead:

  • All Words: Drill to related words. This will give you an idea of the most common terms customers use when talking about a particular data point.
  • Hashtags: Drill to related hashtags.This is most useful if your source data comes from a social media site that uses hashtags.
  • Associated Words: Drill to related pairs of linguistically connected words. Associated words are presented in the following format: word 1 –> word 2.
    Example: room –> clean

If you click the arrow next to any of the options above, you will have a series of widgets to choose from.

Drilling menu on a bar chart

Use the Trends option to analyze a data point on a timeline.

Click Trends to see a line widget grouped by document date. The time scale (e.g., year, quarter, month) is chosen depending on the date filter you have applied or the data point’s date range (whichever is smaller).

Line chart of bake off scores by week

Otherwise, you can select a date field to use, a time scale (e.g., year, quarter, month), and a widget.

Topics

Use the Topics option to drill to topics or topic leaves related to a data point.

Drilling into topics on a bar chart

  1. Click a data point.
  2. Click the arrow next to Topics.
  3. Select a category model.
  4. Choose from the following:
    • Topic Leaf: A topic leaf is any category found at the lowest level in the hierarchical structure of a model. It usually represents the most granular categorization level.
      Qtip: A topic leaf is any category that does not have a sub-category.
    • Level 1, 2, and so on: Run a topic report for topics from the selected level. The number of levels depends on the category model.
    • Category Tree: Select a specific topic in a category tree.
  5. Select a widget.
Example: Here, we created a topic leaf scatter chart.
scatter plot

Attributes

You can drill to an attribute’s most common values related to a selected data point.

Drilling into attributes on a bar chart

  1. Click a data point.
  2. Click the arrow next to Attributes.
  3. Select an attribute.
  4. Select a widget.
Qtip: Use the search field to find an attribute by name.
Example: We clicked a volume data point for a particular date, then made a column chart based on the CB Document Word Count attribute. Now we have a chart of the word count for feedback recorded on that date.
rainbow bar chart showing word count by volume

Enrichment

Use the Enrichment option to drill to various enrichment attributes derived by XM Discover.

drilling into enrichment on a line chart

Click the arrow next to Enrichment, then choose from one of the following enrichment attributes:

  • CB Brand: Drill to related brand mentions.
  • CB Chapters: Drill to conversational chapters that represent semantically related segments of the conversation. For example, Opening, Need, Verification, Solution Step, and Closing.
  • CB Company: Drill to related company mentions.
  • CB Detected Features: Drill to detected feature types.
  • CB Email Address: Drill to related email addresses.
  • CB Emoticon: Drill to related emojis and emoticons.
  • CB Emotion: Drill to emotion types detected by the NLP engine.
  • CB Event: Drill to related standard holidays (like New Year or Halloween), life events (like wedding or graduation), and common cultural events (like the Super Bowl).
  • CB Industry: Drill to related industries.
  • CB Person: Drill to related names of people.
  • CB Phone Number: Drill to related phone numbers.
  • CB Product: Drill to related products.
  • CB Sentence Type: Drill to sentence types.
  • Language and Other: Drill to language and content type attributes:
    • Auto-detected language: Drill to automatically detected languages (if your project uses automatic language detection).
    • Content Subtype: Drill to subtypes of documents without content, such as ads, coupons, article links, or “undefined.”
    • Content Type: Drill to documents with or without content.
    • Processed language: Drill to languages the feedback has been processed in.

Once you’ve chosen an attribute, you can choose a widget.

Qtip: Use the search field to find an attribute by name.

Outliers

Outliers show you what words, associated words, and hashtags are unique or unusual about any given data point.

See Using Outliers for details.

Qtip: Drilling to outliers is only available in View mode.

Alert Me

Use the Alert Me option to create a metric alert based on the data point of interest.

See Creating a Metric Alert for details.

Drillable Dashboards

Use the list of drillable dashboards to drill to another dashboard filtered on your selected data point.

See Drillable Dashboards for details.

Qtip: Drillable dashboards are only available when this option is configured in dashboard properties.

Recolor

The Recolor option lets you apply a custom color to one or more report items.

See Recoloring Widget Report Items for details.

Qtip: Recoloring is only available when drilling in Edit mode.

Exporting Drilling Results

As you drill into widgets, you can export the reports you generate into a separate dashboard and share it. This can help you show how you’ve arrived at a particular insight.

Qtip: You need the Create Dashboard permission to export drilling results.

Any filters applied to the widget at the moment of drilling are carried over to the new dashboard.

  1. Open the dashboard in View Mode.
    Clicking a data point on a line chart
  2. Drill into a data point you’re interested in.
    Qtip: This works with Children, Words, Trends, Topics, Attributes, and Enrichment.
  3. Use the breadcrumb bar, if needed, to navigate back through different levels of your drilling (optional).
    navigating a drilled widget
  4. Click the arrows next to the word Main.
  5. Select Export To Dashboard.

The new dashboard will have the original, undrilled widget (first) with the data point you selected highlighted in gray. Each level of drilling will be included in the dashboard in order after that.

dot on a line chart, bar on a bar chart

Qtip: To recolor the gray data point, see Recoloring Widget Report Items.

FAQs