Survey Platform - Distribution Summary | Qualtrics

Distribution Summary


The Distribution Summary provides an overview of your collected responses for a survey. Your responses are broken down by distribution channel, with an interactive graph displaying recent response trends and a table showing all responses collected thus far.


Recent Responses

The Recent Responses graph displays the number of responses collected for each distribution channel over the last fourteen days.


The X-axis displays the date, and the Y-axis displays the number of responses collected. The legend to the right updates as additional channels are used, or as older channels cycle out of the fourteen-day window. Hovering over a legend value will cause all other channels to fade out.


Clicking on a legend value will hide its responses from the graph.


You can also hover over any specific day on the graph and see a breakdown of the response counts by distribution channel.


All Responses

The All Responses table shows all responses collected thus far for each distribution channel used.


The following details are given:

  • Distribution Channel: The channel that was used (e.g., Preview, Anonymous Link, Invite Over Email).
  • Audience Size: The number of links that were distributed.
  • Surveys Started: The number of surveys that were started by participants.
  • Responses: The number of responses collected.
  • Completion Rate: The number of responses collected divided by the number of surveys started.

Channel Categorization

Your Distribution Summary organizes responses according to which channel was used to distribute the survey. Qualtrics keeps track of the distribution channel by appending the Embedded Data field Q_CHL to the end of your survey links via a query string. Depending on the type of distribution, the value assigned to the field will vary.

Anonymous Link
Does not have Q_CHL appended
Social Media
Personal Links
Q_CHL=gl (gl stands for generated link)
QR Code
Invite Over Email
Invite Over SMS
Q_CHL is missing or invalid