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Heat Map Plot (Results)

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About Heat Map Plots

The Heat Map visualization is a graphical representation of data collected from a Heat Map question. The coordinates respondents selected are overlaid across the graphic as colored areas, with the color indicating the frequency of respondents’ selections. The redder the area, the more respondents chose that coordinate.

A heat map plot of favorite ice cream flavors, where bigger and redder shapes engulf the strawberry ice cream, indicating it was highly preferred by respondents

Qtip: Heat Map questions are the only variable type supported by Heat Map Plots. Hot Spot questions cannot be represented in Heat Map Plots!

Customization Options

For general settings, see the Visualizations Overview support page. Read on for settings specific to the Heat Map Plot.

There are five unique customization options for Heat Map visualizations:

radius and blur sliders on the visualization editing pane

  • Radius: Determine the number of pixels a selected coordinate should color and affect.
  • Blur: Determine the number of pixels used to transition from one color to another.
  • Block Mode: Force data into a grid (note that while in this mode, Radius changes the size of the grid and Blur has no effect).
    ice cream heat map with a grid, where some cells are colored red to indicated highly selected areas
  • Show Regions: If you have assigned regions to your Heat Map question, display the regions over the heat map.
    heat map plot with translucent shapes indicating where different labelled regions of the image are
  • Show Region Labels: You must turn on Show Regions first. This gives you the option of showing the name of each region over it.
    a heat map with regions where the regions are labelled

Region Visualizations

The following are the visualization types available if you have added regions to your Heat Map questions:

When it comes to visualizing the data, the unique regions of a heat map question act the same as any other multiple choice option.