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Text / Graphic Question

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About Text / Graphic Questions

The text / graphic question type lets you add content to your survey without asking a question. This question type can be used, for example, as an introduction page to the survey or as instructions for a specific section.

The first page of the survey thanks respondents for participating, but does not include any questions yet.

Content Type

There are three variations of the text / graphic question: text, graphic, and file. You’ll find these variations under Content type in the question editing pane, located to the left of the question.


The text variation is best for instructions or any other written information you’d like to display to your respondents (e.g., a disclaimer or thank you at the beginning of a study).

A Text/Graphic question is selected. On the right, under Type, Text is selected


The graphic question does exactly what its name implies—it allows you to insert a graphic you can display to your respondents. click Choose graphic to select an image from your Qualtrics library. You can upload a new image from your computer or a URL if needed.

a graphic question type. the Tread logo is the graphic.

Qualtrics accepts most image file types, though we recommend saving your images as a PNG rather than a JPG.

You can also add text to your graphic by selecting Show question text.

Qtip: Want respondents to give feedback on an image? Consider using the hot spot or heat map question types, both of which allow respondents to interact with the image.


You can use the file variation to provide a file for respondents to download to their computer. In addition to selecting the file, look for options on the question editing pane to show question text, to change the link text, or to set the file to download (rather than simply open) when selected.

The Text/Graphic question is set to File.

Qtip: A file can be similarly attached to any other question type by using the rich content editor.