Loading...
  • Customer Experience
    Customer Experience
  • Employee Experience
    Employee Experience
  • Brand Experience
    Brand Experience
  • Product Experience
    Product Experience
  • Core XM
    Core XM
  • Design XM
    Design XM

Import & Export Surveys

What's on This Page:


Was this helpful?


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The feedback you submit here is used only to help improve this page.

That’s great! Thank you for your feedback!

Thank you for your feedback!


About Importing & Exporting Surveys

There are lots of ways to import and export a survey in Qualtrics. First, there is the QSF, or “Qualtrics Survey Format” file. A QSF file can act as a backup or as a means of transferring a copy of your survey to another Qualtrics account. You can export a QSF of your survey and then import that QSF into a Qualtrics account.

You can also import a survey using a TXT or DOC file. However, make sure before you import anything that you’ve formatted your file using simple or advanced TXT format.

There is also a way to export your surveys that can’t be uploaded back into Qualtrics, but has other benefits. By exporting to a Word document, you will have a key of all your recode values, and a clean, easy-to-read copy of your survey to provide for approval to your colleagues and program advisor.

Qtip: The QSF file does not contain any of the survey responses. To export survey responses, see our Export Data page.

Exporting a Survey as a QSF

When you export your survey as a QSF file, this file will contain all of your survey formatting and settings, though it will not contain any response data. QSF files contain the question in your trash. This export option is primarily used to create copies of a survey for sharing to other Qualtrics accounts.

Qtip: Any actions you’ve created will carry over ONLY if you import the QSF into the same brand that the action was made in. If you import the QSF into a different brand, then the actions will not carry over.

After the QSF file is downloaded to your computer, you may find that you’re unable to open it. That’s because it’s a special file format only Qualtrics can read. You can still move this file to a different folder or share it with a colleague over email.

Warning: Do not edit the QSF file! Editing the file can corrupt the contents and make it unable to upload to your account. You may only rename the file, if desired, but do not change the contents or file type.

The Export Survey option under the Import Export menu under Tools

  1. Navigate to the Survey tab and click Tools.
  2. Select Import/Export.
  3. Choose Export survey.
Qtip: With Internet Explorer, you might need to click on the yellow bar at the top of the page to grant permission to download the file.

Importing a QSF Survey

You can create a project from a QSF from the Projects page. To learn more, see the Creating a Project from a File support page.

Alternatively, you can import your survey as a QSF through the Survey tab.

Attention: Importing a QSF file through the Survey tab will create a new survey in your account.

To import a survey through the Survey tab, follow the steps below:

  1. Navigate to the Survey tab and click Tools.
    Import Export menu under Tools
  2. Select Import/Export.
  3. Choose Import survey.
  4. Click Choose File and browse your computer for the correct QSF file.
    Import Survey window
  5. Select a Project Category.
    Qtip: Research Core applies for most surveys.
  6. Click Import.

Preparing a Simple Format TXT or DOC File

Simple TXT formatting is appropriate for simple surveys that only have Multiple Choice and Matrix questions. For more options, see Preparing an Advanced Format TXT File below.

To format questions in Simple TXT

  1. Begin each question with a number followed by a period (“.”).
  2. Place choices below the question text with a blank line between the question and the answer choices.
  3. Make a question multiple answer by adding “[[MultipleAnswer]]” on the line just below the question text.
  4. Designate a Matrix question by separating statements and scale points into two groups with a space in between. The statements are the first group of choices while the scale points are the second group.
  5. Designate a new block by adding “[[Block]]”.
  6. Insert a page break by adding “[[PageBreak]]”.

Example of Simple TXT formatting:

Example – Simple Text File: Example.txt

1. This is a multiple choice question. Every question starts with a
number followed by a period. There should be a blank line between
the question text and the choices.

choice a
choice b
choice c
choice d

[[Block:My Block Name]]
2. This is a multiple choice- multiple answer question.
[[MultipleAnswer]]

choice a
choice b
choice c
choice d

[[PageBreak]]
3. This is a matrix question that has longer question text.
It is a matrix question because it has two groups of choices.
The choices ma, mb, and mc are statements while m1, m2, and m3
are scale points. 

ma
mb
mc

m1
m2
m3

4. This is a matrix-multiple answer question.
[[MultipleAnswer]]

ma
mb
mc

m1
m2
m3

[[Block]]
5. What is your gender?

Male
Female
Qtip: Having trouble importing your TXT file? Make sure it’s saved in the standard TXT Tab Delimited Text format. If the file is saved in UTF-16, it won’t upload properly.

Preparing an Advanced Format TXT or DOC File

When using the Advanced TXT format, each part of the question must be explicitly defined using the “[[]]” tags. The tags begin with “[[” and end with “]]” with no spaces in-between the brackets.

Question Type Codes

Qtip: To add Question ID’s (QIDs) to questions, include the QID after the question type code.
  • [[MC]] – Multiple Choice
    • [[SingleAnswer]] – Single answer question
      • [[Vertical]] – Vertical layout
      • [[Horizontal]] – Horizontal layout
    • [[MultipleAnswer]] – Single answer question
      • [[Vertical]] – Vertical layout
      • [[Horizontal]] – Horizontal layout
    • [[DropDown]] – Dropdown list
    • [[Select]] – Select box
    • [[MultiSelect]] – Multiple answer select box
  • [[Matrix]] – Matrix Table
    • [[SingleAnswer]] – Single answer question
    • [[MultipleAnswer]] – Multiple answer question
  • [[TextEntry]] or [[TE]] – Text Entry
    • [[SingleLine]] – Single line question
    • [[Essay]] – Essay box question
    • [[Form]] – Form question
  • [[ConstantSum]] or [[CS]] – Constant Sum
  • [[RankOrder]] or [[RO]] – Rank Order
  • [[Text]] or [[DB]] – Text/Graphic (Descriptive Block)

Other Tags

  • [[SimpleFormat]] – Specifies the file is a simple formatted file.
  • [[AdvancedFormat]] – Specifies the file is an advanced formatted file.
  • [[ED:{field}:{value}]] – Adds Embedded Data to the Survey Flow with the given field. If a value is specified, then the field will be set to that value.
  • [[Question:{question type code}:{question sub-type code}:{question sub-sub-type code}]]– Specifies a new question with a specific type, either MC, Matrix, TE, CS, RO, or DB. Optionally, a question sub-type code can be used.
  • [[Choices]] – Specifies the choices for a multiple choice question or the statements for a matrix question (one per line after the tag).
  • [[Answers]] – Specifies the choices for a matrix question (one per line after the tag).
  • [[AdvancedChoices]] – Specifies we are using advanced choice formatting, allowing for recode values and multiline choices.
  • [[Choice:{recode value}]] – Specifies the start of a choice. An optional recode value can be used to set the recode value of the choice.
  • [[AdvancedAnswers]] – Specifies we are using advanced answer formatting, allowing for recode values and multiline answers.
  • [[Answer:{recode value}]] – Specifies the start of an answer. An optional recode value can be used to set the recode value of the answer.
  • [[MultipleAnswer]] – Specifies that the question should be a multiple answer question.
  • [[ID:question ID]] – Specifies the question ID.
  • [[PageBreak]] – Specifies a page break.
  • [[Block]] – Specifies a block should begin.
  • [[Block:block name]] – Specifies a block should begin with a specific name.

Example of Advanced .TXT formatting:

Example – Advanced Text File: AdvancedExample.txt

[[AdvancedFormat]]

[[ED:State]]
[[ED:Gender]]
[[ED:SawSurvey:1]]

[[Block:MC Block]]

[[Question:MC:Dropdown]]
drop down
[[Choices]]
choice a
choice b
choice c

[[Question:MC:Select]]
select
[[Choices]]
choice a
choice b
choice c

[[Question:MC:MultiSelect]]
multiselect
[[Choices]]
choice a
choice b
choice c

[[Question:MC:SingleAnswer:Horizontal]]
single answer horizontal
[[Choices]]
choice a
choice b
choice c

[[Question:MC:MultipleAnswer:Horizontal]]
multiple answer horizontal
[[Choices]]
choice a
choice b
choice c

[[Question:TE:Form]]
This is a form question. Please fill out the following information:
[[Choices]]
First Name
Last Name

[[Block]]

[[Question:MC]]
[[ID:q1]]
This is a multiple choice question. With one value recoded.

[[AdvancedChoices]]
[[Choice]]
choice a
with text on
multiple lines
[[Choice]]
choice b
[[Choice]]
choice c
[[Choice:99]]
N/A with recode 99

[[PageBreak]]

[[Question:Matrix]]
This question is a matrix question.

It has lots of question text on multiple lines and uses
advanced answers.

[[Choices]]
statement a
statement b
statement c
[[AdvancedAnswers]]
[[Answer]]
answer 1
[[Answer]]
answer 2
[[Answer]]
answer 3

[[PageBreak]]

[[Question:Matrix]]
This question is a matrix question and uses advanced choices and
answers with recode values.

[[AdvancedChoices]]
[[Choice]]
choice a
[[Choice]]
choice b
[[Choice]]
choice c
[[Choice]]
choice d

[[AdvancedAnswers]]
[[Answer:10]]
answer 1 - recode 10
[[Answer:20]]
answer 2 - recode 20
[[Answer:30]]
answer 3 - recode 30
Qtip: Having trouble importing your TXT file? Make sure it’s saved in the standard TXT Tab Delimited Text format. If the file is saved in UTF-16, it won’t upload properly.

Importing a TXT or DOC Survey

Qtip: Importing a DOC file will always create a new survey in your account. TXT will add on to the existing survey you are importing into.
Attention: You cannot import the exported Word document into Qualtrics. You must prepare a DOC file that follows the simple or advanced TXT format.
  1. Navigate to the Survey tab and click Tools.
    Import Export menu under Tools
  2. Select Import/Export.
  3. Choose Import survey.
  4. Click Choose File and browse your device for the correct TXT or DOC file.
    Import Survey window
  5. Click Import. You may need to refresh your account before you see the import in the survey editor.
Qtip: Having trouble importing your TXT file? Make sure it’s saved in the standard TXT Tab Delimited Text format. If the file is saved in UTF-16, it won’t upload properly.

Exporting a Survey as a Word Document

Attention: This export is meant to act as a readable copy or data dictionary for your survey. It cannot be imported back into Qualtrics.

When you export your survey as a Word document, this document will contain all of the questions, blocks, page breaks, and answer choices in your survey, but may exclude some custom text formatting.

This export can be useful as a data dictionary, an outline of your survey’s structure (including logic and Survey Flow), or as a simple paper version of your survey.

Qtip: If you want to export a PDF version of your survey, see our Print Survey page.

To Export Your Survey as a Word Document

  1. Navigate to the Survey tab and click Tools.
    Import Export menu under Tools
  2. Select Import/Export.
  3. Choose Export survey to Word.
  4. Choose which details to include. See our Options for Exporting to Word section below for more details.
    Export survey to Word window
  5. Select which survey language to export (only translated surveys have this option).
  6. Click Export.

Options for Exporting to Word

Export Survey to Word window

  1. Show Question Numbers: Export the question numbers.
  2. Show Logic: Show display and skip logic.
    Display logic in a Word doc

    • Use Question Numbers: Instead of writing out the whole question text in the logic, the export will only display the question number. For example, in the screenshot below, “Q4 – Check off all the products that you use” becomes “Q4.”
    • Use Recode Values: When selected, the export will show the recode values of the choices involved in the logic. For example, in the image below, the recode value for Q4’s choice “Survey Platform” is 1 because it’s the first choice in the list.
      Display logic and recodes in a Word document
  3. Show Coded Values: Show the corresponding recode value next to each answer choice.
  4. Strip HTML Tags from all Questions and Answers: When enabled, the questions are presented in plain text, except for bolding or italicizing. When disabled, questions will be presented with HTML replacing the formatting, font effects, and images originally included the question.
  5. Condense Dropdown Choices: When this option is selected, any question you have that is a dropdown format will show the first and last choices instead of the entire list of questions.
    A dropdown in a Word document
  6. Show Survey Flow: When enabled, this option puts the survey flow on the first page of your Word Document.
  7. Include Graphic: When enabled, an image of your choice will be uploaded into the header of your Word Document. You can either Select From Library or Use Brand’s Default Logo.

 

FAQs