Survey Platform - Insert Media | Qualtrics

Insert Media

Introduction

Adding media to your survey can help you create a cutting-edge experience for respondents. This page outlines how to insert media (e.g., audio and video files) from your library or from audio or video hosting servers like YouTube and SoundCloud.

Warning: Though Qualtrics supports the uploading of most audio or video files, web browsers aren’t as forgiving. For most file types, your survey respondents will need to have a related browser plug-in installed to correctly view the media. Because of this, we recommend uploading your media to a service such as YouTube or SoundCloud and embedding the media with a URL or HTML.

Adding Media from Your Library

You can upload audio and video files that are 16 MB or smaller and embed them directly into your survey. Once uploaded, these files are stored in your library. Refer to the Supported File Types section below for more information on file compatibility.

Qtip: For information on uploading file sizes larger than 16 MB, please contact your Qualtrics Account Executive.

To insert media from your library

  1. Click the question text where you want to insert the file.
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  2. Click Rich Content Editor.
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  3. Click the Insert Media icon.
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  4. Click Select File From Library.image12
  5. Choose the file you would like to insert (you may need to select a different library if your file isn’t saved in your Personal Library) or click Upload a New File to insert a new file.image06
    Qtip: If you’re uploading a new file, after clicking the Upload button, choose which file you would like to upload and give the file a Description and a Category.
  6. In the preview that appears, click Insert.image15
    Qtip: For video files, click the blue Advanced text that appears beneath the image preview to set a different video width and height.

Supported File Types

Though Qualtrics supports the uploading of most audio or video files, web browsers aren’t as forgiving. For most file types, your survey respondents will need to have a related browser plug-in installed to correctly view the media.

Because of this, we recommend uploading your media to a service such as YouTube or SoundCloud. Both of these services dynamically load an appropriate version of your file that will work on whatever device or browser your respondent is using, ensuring the widest compatibility. In addition, both YouTube and SoundCloud support private media if security is a concern.

If you still want to upload your files directly to Qualtrics, the best file type will depend on your audience.

For audio files

For audio files, we recommend MP3 format. WAV is also widely supported, but its large file size may create a negative experience for those with slower internet connections.

For video files

The best video file format changes depending on the device and browser your respondents use to view the video. If you are unsure what file type is the best for your situation, we recommend posting your video to YouTube and using the YouTube sharing features to embed the video into your survey.

If you cannot use YouTube, we recommend saving your video in various file formats, and then creating a version of your question for each and using Display Logic to show the appropriate one based on the respondent’s device and browser.

To use Display Logic to show the appropriate file type

  1. Add the hidden Meta Info question to your survey (this will track data about the respondent’s browser settings).
  2. Create one question with the flash version of your file, and another question with the MP4 version of your file.
  3. Add Display Logic to the Flash version question. Base the Display Logic on the Meta Info question from step 1, stating that only respondents whose Flash Version is not equal to -1 can see the question.image17
  4. Add Display Logic to the MP4 version question. Base the Display Logic on the Meta Info question from step 1, stating that only respondents whose Flash Version is equal to -1 can see the question.image10

Now, respondents will see whichever version of the question best suits their browser.

Adding Media Using a URL

If you want to host your media files outside of Qualtrics, either on your own servers or via a hosting service such as YouTube (recommended), follow the steps below to make embedding simple.

Warning: Changes made to the hosted content will be reflected here, so be sure to only use this option for content you own yourself.

To embed a media file into your survey using a URL

  1. Click the question text where you want to insert the file.image08
  2. Click Rich Content Editor.image09
  3. Click the Insert Media icon.image07
  4. Paste in the URL.image00
  5. For videos (if desired), click the blue Advanced text that appears beneath the preview to set a different video width and height.image14
  6. When the file appears the way you would like, click Insert.image15
Qtip: Though this method will work great for files you’ve hosted on your own servers and for YouTube videos, other hosting services may not be supported. If you have difficulty with this process, try adding media using the snippet of HTML code provided by your media hosting website. This process is described below.

Adding Media Using HTML

You can use the embedding snippet of HTML, provided by the hosting company, to include media in your survey.

Most media hosting companies (like YouTube) provide a code for embedding the media clips in other websites, and you can usually recognize it as the appropriate code if it starts with the word “iframe.”

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Example: This code, found in the sharing section of most any video on youtube.com, can be used to play the video in a survey. After finding your YouTube video, click Share, and then choose Embed to find this HTML code.

To add media using HTML

  1. Click the question text where you would like to insert the file.image03
  2. Click Rich Content Editor.image01
  3. Click Source.image11
  4. Paste in the embed code.image12
  5. Preview the survey to make sure the media is playing correctly.

YouTube Tips and Tricks

Videos hosted on YouTube offer quite a few customization options that may be useful for your survey. See the following sections to find out what is available.

Making a Video Private

When using YouTube to host your video, you can mark your video as “Unlisted” to prevent people from finding the video outside of your survey. To alter the privacy of your video, view YouTube’s Video Privacy Settings.

Enabling Autoplay

When inserting a video hosted on YouTube, you can enable autoplay to start playing the video as soon as the page loads.

In the Source view of your Rich Content Editor, you will see the link to your clip. Add the text “?autoplay=1” to the end of the link. This will start the video as soon as a respondent opens that page of the survey.

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Removing “video suggestions” at the end of a YouTube video

When embedding a YouTube video directly into your survey using HTML, you can choose to remove the video suggestions at the end of the video.

To disable these video suggestions, go to the Source view of your Rich Content Editor and add the text “?rel=0” to the end of the link for your clip.

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Changing YouTube video settings

To edit advanced options on your video, such as volume or custom start position, refer to the Google YouTube Player Demo. This site allows you to edit videos to your specifications and provides you with the custom HTML needed to alter the video embed code.