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Creating & Managing Conjoint / MaxDiff Projects (PX)

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About Conjoint and MaxDiff Projects

Conjoints and MaxDiff are types of guided projects. Before you can design your analysis or collect data, though, you must create the project.

Creating a Conjoint or MaxDiff Project

Qtip: Choice-Based Conjoints are only available if you purchase this solution for the Product Experience line, or if you have a CX license that includes the Journey Optimizer. There is a limit on 5 conjoint projects at a time. If you are interested in purchasing this solution or increasing the number of projects you can make, contact your Account Executive or see the XM Marketplace for more details.
Qtip: MaxDiff projects are only available if you purchase this solution for the Product Experience line. If you are interested in purchasing this solution, contact your Account Executive.
  1. Either navigate to the Catalog or click Create new project on the Projects page.
    Create Project button in Projects Page, catalog from navigation hamburger menu
  2. Scroll, filter, or search as needed to find the correct project type. Conjoints and MaxDiffs are under ProductXM as a Guided Project.
    Filters and search bar along the top of the catalog, chosen project appears as a tile. Once the tile is clicked, a menu opens on the right with a description and a get started button
  3. To create a Conjoint, select Product Optimization (Conjoint). To create a MaxDiff, select Product Prioritization (MaxDiff).
  4. Click Get started.
  5. Name your conjoint.
    Field for name, folders, then button bottom-right
  6. If desired, add this project to a folder.
  7. Click Create project.

Once you’ve made your project, you will be able to find it on your Projects page in the future. It will be labeled with a teal Product Experience icon as either a Conjoint or MaxDiff, depending on what you made.

Icons described in top-left of project module

Icons described in top-left of project module

Collaborating on Conjoints & MaxDiffs

Just as with other Qualtrics projects, there are times when you will want to give another user the ability to edit, distribute, or view the data in your Conjoint or MaxDiff project.

Qtip: Any user you collaborate with will be able to edit, copy, publish, distribute, view results for, and view reports for the chosen project. At this time, there is no way to limit which of these the user has access to.
  1. Click the XM logo or Projects to go to the Projects page.
    Projects being selected from the navigation menu
  2. Open the project dropdown.
    Opening collaborate dropdown next to maxdiff project
  3. Click Collaborate.
  4. Enter the email address or username of the person you want to collaborate with.
    collaborate window with small text field for searching users opens over the page

    Qtip: You can only collaborate with other users in your license. You must type the full username or email address before the user will appear as an option.
  5. Click your colleague’s name when it appears.
  6. Click Save.

Qtip: You can reopen the Collaborate window and click the X next to a user to remove them from a project at any time. Note that removing a user from a project will not remove any copies they may have made.

collaborate window with a user selected - gray X to the right of their email address

Accessing Shared Projects

The project will appear in your colleague’s account when they log in and look at the Shared with Me folder.

Shred with Me folder on left in projects page

If the project has been shared but can’t be found in the account, click the profile icon and select Refresh Account.

the refresh account option in the account settings menu

Renaming the Project

To rename a Conjoint or MaxDiff, click the dropdown next to the project and select Rename project.

Rename project

Qtip: Rename the conjoint on the Projects page. Renaming from the Survey tab will not change the entire project’s name, just the survey’s.

Deleting the Project

Attention: Deleting a MaxDiff or Conjoint project will delete all its associated data, reports, and simulator! Once deleted, this content will be irretrievable.

To delete a Conjoint or MaxDiff, click the dropdown next to the project and select Delete project.

Delete conjoint