Heat Map Visualization

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About Heat Maps

The Heat Map visualization is a representation of data collected for a Heat Map question. Colors are overlaid on the graphic so that the redder the area, the more respondents clicked that part of the graphic.

Qtip: If your Heat Map question has regions applied, you can view your region selection data in just about any other visualization, including Bar Charts, Results Tables, and Breakdown Bars.

Customization Options

For basic visualization instructions and customization, visit the Visualizations Overview support page. Continue reading for visualization-specific customization.

Heat Map visualizations have two unique options:

Radius: Determine how widely the color should surround a frequently clicked area.
Blur: Determine the number of pixels used to transition from one color to another. The less blur you apply, the more the most frequently touched parts of the image are overlaid with plain, red blocks.

Compatibility

Heat Map visualizations are only compatible with Heat Map questions. This also means this visualization can only be used in advanced-reports.

Heat Map Question

The heat map question type is used to gather feedback on images. The respondent is presented with an image and invited to click anywhere on that image. Unlike the hot spot question, respondents are not limited to selecting pre-determined regions of the image. Hidden regions may, however, be added for reporting purposes.

Statistics Table Visualizati...

Statistics Tables help you see multiple aggregate metrics for your chosen data source. This visualization evaluates all of the responses collected for that data source and displays calculated results such as mean and standard deviation.

Breakdown Bar Visualization

Breakdown bars are chart visualizations you can customize in the Reports section. The possible answer choices are each represented as a segment of the bar, taking up space proportional to how many respondents selected or were assigned the value. This makes them great for displaying percentage data, much like the Pie Chart. Breakdown bars are the default visualization for Net Promoter® Score groups.

Pie Chart (Results)

Pie Charts allow you to visualize how your answer choices or field values for a given data source compare to each other as components of a whole. The possible answer choices are each represented as a “slice” of a pie, taking up space proportional to how many respondents selected or were assigned the value.

Data Table Visualization

The Data Table visualization allows you to view basic information about a selected metric for a given data source. By default, it displays the name of each answer option and the metric for each option. For example, if you set the metric to Choice Count, the number of respondents who selected each choice will appear to the right of each choice.

Opportunity Analysis Chart W...

The brand drivers opportunity analysis chart allows you to test how independent driving variables affect a key metric and analyze your brand’s performance in comparison to the industry.

Heat Map Visualization

About Heat Maps

Customization Options

Compatibility

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