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Creating an Anonymized Raffle

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Warning: We recommend you take extra care when setting up surveys that involve incentives (e.g., setting up the anonymous raffles described on this page, use of the Tango Card extension, or setting up your own incentive survey). Using the correct settings and configuration is essential to ensure that the incentives are restricted to your intended respondents. Without appropriate settings, it may be possible for people to take advantage of your survey distributions and claim the incentives. Please carefully review the settings you can use to protect your survey on the Security Survey Options page.

About Creating an Anonymized Raffle

We often want to reward our respondents for helping us with our research. But most researchers also need to keep their data anonymous, so they can stay unbiased in their data analysis. Anonymizing data can also help keep us unbiased if we can only choose a few winners.

To create an anonymized raffle, you will need two surveys:

  • Survey One: Your main study. Totally anonymous. Asks consent before sending respondents to the raffle.
  • Survey Two: Raffle sign-up form.
Qtip: There are two versions of survey two. In one, you are responsible for randomizing a winner and sending the incentive yourself. In the other, Qualtrics will randomize and distribute for you, but you must use the Tango Card program to set up your incentives. You are always responsible for paying for the incentives.
Attention: Since this method uses two surveys, each respondent will generate two responses. Please keep this in mind for any response limits your account or license may have.

Survey One: Main Study

This is the main survey you are sending out to your respondents, which contains your primary study or feedback form.

Anonymizing Data

You can ensure your data collection is anonymous by distributing the survey through the anonymous link. If you are emailing the survey through Qualtrics, you can make sure your link type is anonymous.

However, the anonymous link still collects IP Address data. Select Anonymize responses under Security survey options to remove all personal data, including IP address.

Linking to the Raffle

You want to set the main study up so that once respondents get to the end, they can enter the raffle or opt out and get a standard thank you message.

  1. At the end of your main study survey, add a multiple choice question asking if the respondent would like to enter a raffle.
    a yes/no question to enter the raffle
  2. Create your second survey, which will house the raffle.
  3. Go to your second survey’s Distributions tab.
    navigating to distributions and selecting get a single reusable link
  4. Select Get a single reusable link.
  5. Copy the link.
    copying the link and navigating to the first survey
  6. Go back to your first survey using the dropdown in the navigation bar. Your first survey is the main survey where you will conduct your study.
  7. Navigate to Survey flow.
    navigating to survey flow and adding a new element
  8. Click Add a New Element Here or Add Below.
  9. Select Branch.
    selecting branch
  10. Click Add a condition.
    clicking add a condition
  11. Select Question in the first field.
    creating a condition for the branch when respondents answer yes to the consent question
  12. Select the question you created in Step 1.
  13. Select Yes, or whatever you have named your choice that indicates consent.
  14. Select Is Selected.
  15. Click OK.
  16. Click the Add a New Element Here that is indented under the branch.
    Qtip: If you do not add a new element in the correct place, this set up will not work!
  17. Select End of Surveyclicking end of survey
  18. Click Customize.
    clicking customize on the end of survey
  19. Select Override Survey Options.
    in survey options, adding a redirect url to the raffle
  20. Select Redirect to a URL.
    Qtip: This feature is not available for free accounts.
  21. Paste the anonymous link you copied from the second survey into the field.
  22. Click OK.
  23. Click Add a New Element Here at the bottom of your survey flow.
    clicking add a new element here at the bottom of the survey flow

    Qtip: Make sure you are adding the new branch at the end of the survey flow, and not indenting it under the first branch!
  24. Select Branch.
    selecting branch
  25. Add a condition to your branch based on the question you created in Step 1.
    creating a branch for when respondents do not consent
  26. Set as Yes Is Not Selected.
    Qtip: Saying “Yes” “is not selected” specifies that if someone doesn’t answer the question, they will also get the non-raffle ending.
  27. Click OK.
  28. Indented under the branch, click Add a New Element Here.
  29. Select End of Survey. You can customize this element however you like.
    selecting end of survey
  30. When finished, click Apply.

Survey Two: Manual Raffle

Qtip: This option requires that you randomly select a winner and contact them on your own. You will also be expected to provide your own incentives.
  1. Go to your first survey, where the main study is.
  2. Click the Distributions tab.
    navigating to the distributions tab and copying the anonymous link
  3. Copy the anonymous link.
  4. Go to your second survey using the navigation menu.
    navigating to the security section of survey options, and adding a referral URL which is the first survey's anonymous link
  5. In the Survey tab, click Survey options.
  6. Go to Security.
  7. Set Add a referral website URL to On.
    Qtip: This step ensures your raffle contestants can’t give the survey link to just anyone! Only people who came from your previous survey can come here. However, please be aware that software is available for spoofing HTTP referers. To improve your survey’s security, you should combine this feature with other fraud detection measures, such as RelevantID.
  8. Paste the anonymous link you copied in Step 3 into the field.
  9. Navigate to the survey builder.
  10. Click Add new question.
    adding a form field question to capture respondent contact info
  11. Change the question type to Form field.
  12. Adjust the number of form fields.
  13. Name your form fields and change the question text to capture your respondent’s contact information. Make sure you have an email field.
    Qtip: You can add an additional question if you want! These steps just go over the essentials.
  14. Click Publish in the upper-right of your survey to save these changes.
    Qtip: If you do not have a Publish button, disregard this step.
  15. Once you’ve collected your data, you can download a list of the participants by exporting the data.

Once you have your list of raffle winners, you will have to randomly select a winner and reach out to them with the incentive yourself.

Survey Two: Raffle Automated by Qualtrics

Qtip: This option requires that you have an account with Tango Card. You will be responsible for paying and setting up the incentives, but Qualtrics will take care of randomly awarding and sending the reward for you.
Attention: Although the Tango Card extension is included with most licenses, you will need to get the permission of an administrator to have it turned on. Contact your Brand Administrator to ask that the Tango Card Integration permission be enabled.

In this version, Qualtrics will automate the rewarding of a raffle for you.

  1. Go to your first survey, where the main study is.
  2. Click the Distributions tab.
    navigating to the distributions tab and copying the anonymous link
  3. Copy the Anonymous Link.
  4. Go to your second survey.
    navigating to the security section of survey options, and adding a referral URL which is the first survey's anonymous link
  5. In the Survey tab, click Survey options.
  6. Go to Security.
  7. Set the Add a referral website URL option to On.
    Qtip: This step ensures your raffle contestants can’t give the survey link to just anyone! Only people who came from your previous survey can come here. However, please be aware that software is available for spoofing HTTP referers. To improve your survey’s security, you should combine this feature with other fraud detection measures, such as RelevantID.
  8. Paste the anonymous link you copied in Step 3 into the field.
  9. Navigate to the survey builder.
    adding a form field question to capture contact information
  10. Click Add new question.
  11. Change the question type to Form field.
  12. Adjust the number of form fields.
  13. Name your form fields and change the question text to capture your respondent’s contact information. Make sure you have an email field.
    Qtip: You can add an additional question if you want! These steps just go over the essentials.
  14. Go to Survey options.
    navigating to quotas in survey options
  15. Select Quotas.
  16. Click Add Quota.
    Adding a simple logic quota
  17. If given the choice, select Simple Logic Quota.
  18. Change the first field to Embedded Data.
    Creating the quota condition
  19. Type Raffle.
  20. Select Is Equal to
  21. Type Win.
  22. From the dropdown, select None.
  23. Change the maximum count to 1.
    Changing the count on the upper-left

    Qtip: This specifies that there can be only one winner of the raffle.
  24. Click Save.
  25. Go to the Survey flow.
    navigating to survey flow and adding a new element
  26. Click Add a New Element Here or Add Below.
  27. Select Randomizer.
    selecting the randomizer element
  28. Click Add a New Element Here below the randomizer.
    clicking add a new element here below the randomizer

    Qtip: Make sure this element is indented under the randomizer!
  29. Select Embedded Dataselecting the embedded data element
  30. Name the embedded data element Raffle.
    adding embedded data under the randomizer for the win and lose conditions
  31. Set the value as Win.
  32. Add another embedded data element. Name this one Raffle, too, but make sure it is equal to Lose instead.
  33. Click Duplicate on the embedded data to decrease the chances any one person coming into the survey will win.
    Qtip: For example, if you have 10 embedded data total (including both win and lose), this is a 10% chance each new respondent who enters the survey will win. (Until someone wins. Changes we make in the following steps will ensure that once the prize is won, no one else can get it.) In contrast, if you have just one Win and one Lose, this increases the chance of winning to 50% for every new respondent.
  34. Change the Randomly Present number to 1.
  35. Select Evenly Present Elements.
    Qtip: This will still randomize the order of elements.
  36. At the bottom of the survey flow, click Add a New Element Here.
    clicking add a new element here at the bottom of the survey flow

    Qtip: Make sure this is not indented under the randomizer!
  37. Select Branchselecting branch
  38. Click Add a Condition.
    clicking add a condition
  39. Set the first field to Quota.
    creating a branch when the quota has not been met and the respondent has the win embedded data
  40. Select the quota you made earlier.
  41. Select Has Not Been Met.
  42. Click the plus sign ( + ) to add another condition.
    Qtip: Do NOT change the “And” field.
  43. Change the first field of the new condition to Embedded Data.
  44. Type Raffle.
  45. Select Is Equal to.
  46. Type Win.
  47. Click Add a New Element Here underneath the branch.
  48. Add an embedded data element. Name it Tango and set it equal to True.
    creating an embedded data element for tango equal true
  49. Click Apply.
  50. Go to the Actions tab.
    navigating to actions and creating a new event-based action
  51. Click Create an action.
  52. Select Event-based.
  53. Select the Survey response event. More information about this event can be found on this support page.
    selecting the survey response event
  54. Select Response created.
    selecting response created
  55. Click Finish.
  56. Click the plus sign (+) and then Conditions.
    clicking the plus sign and then conditions
  57. Select Embedded Data.creating a condition for tango is equal to true in the actions editor
  58. Name the field Tango.
  59. Select Equal to.
  60. Type True as the value.
  61. Click Done Editing.
  62. Click the plus sign (+) and then Task.
    clicking the plus sign and then task
  63. Choose Tango Card.
    choosing the tango card task
  64. Select Respondent emails will be captured via a survey question.
    selecting the survey question where emails are captured using the piped text menu
  65. Click the piped text button, {a}.
  66. Select Survey Question, then the form field you made above, and then select the Email field.
    Qtip: This ensures the email address a respondent enters is the same one that will receive the Tango incentive!
  67. Click Continue and finish setting up the Tango Card task by following the linked instructions.
  68. Back in the Survey tab, click Publish to preserve your changes.

If you test this survey, test in a copy. Otherwise, you will have to make changes to your Randomizer counts and your Quota counts.

Qtip: When testing this solution, you must use the anonymous link to your survey. You cannot test this with the preview version of your survey since the referral URL will not work for survey 2. However, please note that responses collected via anonymous link tests are billed to your license.
Qtip: This solution is not foolproof. Quota information is not saved until the respondent submits their survey, giving respondents time to change their answers or deliberate over their choices. Because more than one person can enter the survey at a time, there is a very small chance that two people submit the same answer at the same time, resulting in a quota that should have only had one registrant now having two. This is a rare occurrence.

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