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Survey Tips & Tricks

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About Survey Tips & Tricks

This page covers some of the most common tips and tricks that can improve your survey. Each one is easy to implement and can enormously help your study, depending on the format you’re trying to achieve.

Qtip: When making any of the changes suggested on this page, don’t forget to publish your survey!

Making a Submit Button

Adding a submit button to your survey can make it clear to respondents that they are on the final page of a survey. This lets respondents in surveys with back buttons know this is their last chance to make edits. It can also reassure respondents who are fatigued and considering quitting that they have only a few more questions to go.

This setup ensures the submit button is only on the last page of your survey, not every page of your survey.

  1. At the bottom of your survey, click Add Block.
    Bottom of a survey, before blue end of survey, blue add block link
  2. Move the question or questions that appear on the final page of your survey to this block.
    Number 2 shows the two places you can move a question - arrows to left of question, and move question option in right question editing pane
  3. Go to Block Options.
    Block Options in upper-right of block opens a menu of choices. Next Back Button is towards the middle
  4. Click Next / Previous Button Text.
  5. In the Next Button Text field, type Submit.
    Window opens where buttons can be renamed.
  6. Click Save.
Qtip: If you have customized your Survey Flow, be sure your blocks still appear in the order desired under the appropriate branches, authenticators, and so on. If your survey has Loop & Merge enabled, be careful to add a submit button only to a static page that won’t repeat.

Making an Inline Email Question Submit Immediately

You can embed a survey question in your invite. Once the respondent clicks an answer in the email, they are redirected to the survey, where they can manually proceed through the other questions. In cases where your survey is only one question, however, you probably just want this question to submit and the answer to be collected. This section teaches you how to do this with the lowest possible delay.

Qtip: This use case requires you have access to the Timing question. If you’ve found you don’t have access to this question, contact your Brand Administrator to see if you can have this enabled, or if your organization needs to purchase this feature.
  1. In your survey, click the dropdown next to Create Question.
    Dropdown arrow next to green create question button
  2. Select Timing.
    Timing option in menu that expands from green button
  3. Change Auto-advance settings by clicking the 0 and typing in 0.1.
    Second numeric option in editing pane of a timing question. Make sure it says auto advance, not submit

    Qtip: These values can have decimals, but they can only have one decimal place. We have chosen 0.1 because it is the shortest period of time, but you are welcome to make changes to this timing where desired.
  4. Go to your Distributions tab.
    Email option in distributions tab
  5. Select the email option.
  6. Use the inline email button to add your question to the email in the desired format.
    Inline email button second in rich text editor. Look like a tiny bulleted list
  7. Customize your email as desired until it is ready to be sent or scheduled.
  8. The Send Preview Email button lets you test this setup without officially sending to to your contact list.
Qtip: Make sure your Look & Feel settings do not have Questions Per Page set to a specific number. There should be no page breaks between the only question in the survey and the Timing question. See Add Page Break for more information on identifying page breaks.

Allowing Respondents to Redo Survey Sections

Back buttons and the Table of Contents can be an excellent way to let users go back and edit their answers. But sometimes,  it’d be nice if we could simply ask, “Do you want to redo this section?” and, based on their answer, send them back. This may be for clarity, or because there are some sections we want respondents to redo, while other we do not want them to.

In this section, you’ll learn how to send a respondent back into a section after they consent to redo it. When respondents re-enter the block to make their edits, they will see their previous answers and have the chance to make changes.

  1. Click Add Block to create extra blocks as needed.
    A survey with one block to be repeated and a block asking consent for a redo
  2. Create a separate block for the section that can be repeated and for the question asking if the respondent would like to redo that section.
  3. Go to the Survey Flow.
  4. Under your redo question block, click Add a New Element Here and select Branch.
    Selecting a branch at the bottom of the survey flow
  5. Set the condition so that respondents must select Yes in response to whether or not they’d like to redo the section.
    Blue branch says "If Are there any changes you'd like to make to your contact information? Yes is Selected."
  6. Indented under the branch, click Add a New Element Here and select Block.
  7. In the dropdown, select the block you want respondents to be able to redo.
    Block with dropdown indented under branch
  8. When finished, click Save Flow.
    Two of same block in flow because one is under our redo branch

Qtip: Do you want respondents to be able to go back to the same section multiple times? You can keep adding elements under your branch to reflect this. Be careful not to include the redo question in the last loop.

Repeated branch

However, there is no way to give the respondent an infinite number of times to go back; at that point, you will want to use a back button or Table of Content with clear instructions, instead.

Customized Response Reports

When creating an email task or email trigger, you can choose to include a response report, which has all the answers your respondents provided in the survey. However, there are times where you may want to exclude certain questions, exclude Embedded Data or Scoring information, or include new math operations to the report.

While you cannot customize your response report, you can edit the body of your email task or trigger to only contain the information you want. Using Piped Text, you can determine what answers you want to include in the email.

Email Task with customized content

In the example above, the Age field is followed by the Piped Text for the question where the respondent provides their age. This will display the exact text the respondent typed in this question, e.g., 23.

Piped Text menu open to select for age

In this same example, the Highest Level of Education is followed by the Piped Text for the Selected Choices for the question where the respondent is asked to indicate their education. This will display the exact text of the answer the respondent selected, e.g., Master’s degree.

Piped Text menu open to select education

Qtip: Note that in this example, Include Response Report is not selected.

Allowing Respondents to Deselect Answers in a Multiple Choice Question

By default, Qualtrics only allows respondents to change their answer for a single answer Multiple Choice question, not deselect it altogether. Sometimes, you may want respondents to be able to deselect their answer for a Multiple Choice question. This can be useful in situations in which the question is optional. The section below guides you how to enable deselectable answer choices on your Multiple Choice question.

  1. Change your Multiple Choice question to a Multiple Answer format.
    image of a multiple choice question with the "multiple answer" format selected
  2. Select Answers Range for your Validation Type.
    image of a multiple choice question with the "answer range" validation type selected
  3. Enter the number 1 in the At Least and No More Than boxes.
    image of a multiple choice question with the validation limits set to only allow 1 answer selection