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  • Qualtrics Platform
    Qualtrics Platform
  • Customer Journey Optimizer
    Customer Journey Optimizer
  • XM Discover
    XM Discover
  • Qualtrics Social Connect
    Qualtrics Social Connect

Integrations (QSC)


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About the Integrations Page

You can integrate Qualtrics Social Connect with a lot of common customer relationship management (CRM) systems. The functionality included with each of these integrations varies, but the most common benefit is that you can link users in your CRM to Qualtrics Social Connect. As an added bonus, you can also create a custom contacts integration.

Connecting Integrations

  1. Click the profile icon.
    Integrations option on account settings page
  2. Select Account settings.
  3. Select Integrations.
  4. Choose one of the following integrations:

Zendesk

By connecting Zendesk to Social Connect, you can:

  • Link a Qualtrics Social Connect user to an existing Zendesk user, or create a new Zendesk user.
  • Check tickets or create new ones.
  • Convert inbox mentions into Zendesk tickets.

To set up your Zendesk integration:

  1. Click Zendesk.
    Zendesk button along the top of the integrations page
  2. Select Get Started.
    Get started button
  3. Under Domain, add your Zendesk subdomain.
    Zendesk fields

    Example: Typically this is something like https://yourcompanyname.zendesk.com. See Zendesk support for help locating this.
  4. Under User Email, add the email address you use to log into Zendesk.
  5. Add an API Token.
    Qtip: See Zendesk’s documentation for help generating an API token.
  6. When you’re finished, click Connect.
Qtip: Now that you’re connected, see our documentation on using the Zendesk integration.

Salesforce

Qtip: You can only connect production Salesforce accounts. Do not connect sandbox accounts.

By connecting Salesforce to Social Connect, you can:

  • Link a Qualtrics Social Connect user to an existing Salesforce entity, or create a new one.
  • Create a Salesforce task or case for a Qualtrics Social Connect contact.

To set up your Salesforce integration:

  1. Click Salesforce.
    Salesforce button at the top of the integrations page
  2. Select Get Started.
    Get started button in a new window promoting the Salesforce integration
  3. Add your Salesforce username.
    Salesforce fields
  4. Add your Salesforce password.
  5. Under Token, add a security token.
    Qtip: For more information, see Salesforce’s documentation.
  6. When you’re finished, click Connect.
Qtip: Now that you’re connected, see our documentation on using the Salesforce integration.

Bitly

Attention: You must connect your own Bitly account to use URL shortening in QSC.

By connecting Bitly to Social Connect, you can:

  • Shorten the URLs you send through the inbox.
  • Use your custom domain in the shortened URL.
  • Track analytics on your links.

To connect Bitly to Social Connect:

  1. Select Bitly.
    Bitly button at the top of the integrations page
  2. Click Get Started.
    Get started button in a new window promoting the Bitly integration
  3. Log into your Bitly account.
    Bitly login page
  4. Now go to your Personal Settings and enable Shorten URLs with Bitly.

Slack

By connecting to Slack, you can get notified whenever the following happens in Social Connect:

  • A playbook run is started, or to-do list items are done.
  • Your account is approaching its monthly maximum volume.
  • Users log in or change important security settings.
  • A Watchdog notification is sent.
  • There’s a change in your account’s history log.

After you’ve connected your organization’s Slack workspace, you can choose which of these notifications you’d like to receive, and in which channels.

Qtip: Each notification type can only be sent to one channel.
  1. Select Slack.
    Slack button along the top of the integrations page
  2. Click Get Started.
    Get started button in a new window promoting the Slack integration
  3. Log into your Slack workspace. Your workspace is usually the name of your company.
    Slack login page
  4. Click Allow.
    Permissions between apps
  5. Your Slack connection has been created. Click the gear next to it.
    Gear next to Slack integration on the integrations page
  6. Select the Slack channel you want these notifications to be sent to. The types are:
    New window where slack channels can be set

  7. When you’re finished, click Save.

Zendesk Sunshine Conversations

Zendesk Sunshine Conversations connects Qualtrics Social Connect to messaging channels like WhatsApp, Live Chat, WeChat, and SMS (text messaging).

Qtip: Reach out to your Social Connect XM Success Manager for more information on implementation services.

Reviews

By connecting Social Connect with gominga, your team can respond to many different review platforms from one place, including the Apple App Store, Google Play Store, Google Reviews, Amazon, BazaarVoice, and more.

  1. Click Reviews.
    Reviews button at the top of the integrations page
  2. Click Get Started.
    Get started button in a new window promoting the Reviews integration
  3. Log into your gominga account.
    gominga login page
Qtip: Once you’ve created your connection, you can learn more about how to use this integration on the Reviews support page.

Configure Email Domain

You can add DKIM and DMARC records to your Social Connect emails to improve their deliverability and to stop them from being marked as phishing or spam.

Your organization’s IT team is responsible for configuring these records, and how they implement them will vary based on your organization. Once in your organization’s mail settings, IT experts (often called “domain administrators”) should look for keywords like “DNS” or “domains.” They then will see the option to create records that are “MX” or “TXT” type.

Qtip: For more guidance on how to improve your email deliverability, see Avoid Being Marked as Spam. For details on email terminology, see Key Terms.
  1. Select Configure email domain.
    Configure email domain button at the top of the integrations page
  2. Add the Domain name you want to use on Social Connect emails.
    Email fields
  3. Select a DKIM key length, which determines how long the key is. You can choose 1024 or 2048 bits.
  4. Click Save.
  5. Click the gear next to your newly created domain.
    List of integrations and gear next to each one
  6. You will now have information available on your keys.
    Window named DNS records

Custom Contact Integration

The custom contacts integration lets you search a page for information on specific contact profiles and bring it to Social Connect.

Example: You have created an integration that searches for the satisfaction score of the contact whose information sheet you’re viewing. You want to connect it to Social Connect.
  1. Select Add custom contact integration.
    Add custom contact integration button at the top of the integrations page
  2. Click Get Started.
    Get started button in a new window promoting the custom contact integration integration
  3. Name your custom integration.
    Fields for configuring a custom integration
  4. Add a description (optional).
  5. Add the full URL for your integration.
    Attention: Use https:// wherever possible.
  6. Select from the following list of information to pull. These fields will be attached to your URL, and include:
    • Profile: Social profile information.
    • Contact Information: Information you have added to this contact.
    • Custom Fields: Custom contact fields.
    • User/Agent: Information on the current user or agent calling the integration URL.
  7. Select the user roles who are allowed to use this integration.
    Permissions and confirmation button

    Qtip: You can select multiple roles in a row if you press Shift, Control, or Command while making a selection.
  8. Click Add.

Managing Integrations

Once you’ve connected Social Connect to another service, those connections will appear on the Integrations page. Here, you can edit, enable, disable, or delete these connections at any time.

Different buttons on the integrations page

  1. Search connections by name, service, or description.
  2. You can enable or disable a connection. This is a quick way to turn functionality off without deleting a connection permanently.
  3. Click the gear to edit the connection.
  4. Use the trash icon to delete a connection permanently.
Qtip: If your connection is not working, it will be highlighted in red, with a message advising on what needs to be fixed.