Skip to main content
Skip to article
  • Qualtrics Platform
    Qualtrics Platform
  • Customer Journey Optimizer
    Customer Journey Optimizer
  • XM Discover
    XM Discover
  • Qualtrics Social Connect
    Qualtrics Social Connect

Location Selector Question

Was this helpful?


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The feedback you submit here is used only to help improve this page.

That’s great! Thank you for your feedback!

Thank you for your feedback!

About Location Selector Questions

Location selectors let your respondents search through a set list of locations. Respondents can scroll through the list or even type addresses and names to find what they need. This feature is great for providing a dynamic list of your organization’s locations, such as different stores or campuses.

an image of the question as it appears in surveys, with a search box, and a series of location options the user can choose from

Qtip: This feature is not available for data isolated brands.

Setting Up a Location Selector Question

  1. Create a location directory. See Required Fields.
    the location directory homepage
  2. Open the survey where you’d like customers to pick a location.
    in the survey builder, can go to look and feel on the left, and from there configure the layout
  3. Make sure your survey is using the New Survey Taking Experience.
    Qtip: Brand new surveys use this experience by default.
  4. Back in the survey builder, click Add new question.
    in the survey builder, creating a new location question
  5. Select Location selector.
  6. In the location selector question, set the Location source to the location directory you just created.
    Qtip: You may need to refresh the page before this source appears.
  7. If you’ve included latitude and longitude, you can enable Show locations near the respondent.
    Qtip: This option makes it so that when the question first loads (or the search is empty), the list will automatically populate with nearby locations based on the respondent’s current IP address.

When you preview the survey, try searching for a few locations by using their location name, city, zip code, and so on. The list will show the locations most relevant to your search input. If you’d like to change how addresses are displayed for locations in the selector, see Editing Locations.

Qtip: Don’t forget to publish your survey when it’s finished.
Qtip: Do you want to direct respondents to different survey questions based on their different location selections? Do you want to show dynamic text to respondents based on their answers? You’ll need to do more survey customization to make that possible. See Customizing Surveys with Supplemental Data.

Required Location Data Fields for Location Selectors

One of the steps to set up a location directory is to create a file of the locations you want to be able to use in Qualtrics. In the previous section, we talked about how to download an example file format, but you may be wondering if all of the columns in that file are required. Below, we’ll give you a list of fields that are required.

  • Location name
  • Location ID (include the column, but leave the values blank)
    Warning: You must leave location IDs blank to upload a new location. Upload existing location IDs to make updates to existing locations.
  • Location Longitude
  • Location Latitude (only required for Nearby feature)
    Qtip: The location selector question has a “Nearby” feature that will search which of the locations you provided is closest to the survey owner. To activate this feature, your data file must include latitude and longitude fields.
Qtip: In addition to the required fields, you can add as many supported fields as you want. See Available Location Data Fields. Please note that you can only add fields from the linked list.

Customizing Surveys with Supplemental Data

Using supplemental data sources (SDS) in your surveys lets you use location data to customize the survey experience and enhance your data analysis. You’ll be able to customize what customers see based on their location, and you’ll be able to pull in a lot of location data without having to individually save  each piece of information in the survey itself.

For more information and steps, see Customizing Surveys with Supplemental Data.

FAQs